Real estate happens at the corner of life and change. Every sale, every purchase has more than a net-proceeds sheet and a beat-the-price deal. Every sale has a story. Imagine making that response the purpose, the goal, of your message!
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If you're still trying to beat the company down the street, you're wasting your time. Today's customers expect a higher standard of performance - one they've come to expect from the companies outside of your bubble.
