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Your brand isn't just a logo and a bunch of tools. It's the expression of why you work. Matthew Ferrara explores the importance of believing your brand values as much as your customers do.  Read more

How can you build a Renaissance Mindset for your life and career? Imagine if you started each day with "What if..."  Read more

Why this UPS video is one of my favorite examples of branding at its best.  Read more

As each of us looks ahead at our careers and lives, we find ourselves periodically asking, "What am I doing?" Here's my answer.  Read more

The next competitive advantage for sales organizations won't be in gadgets and gobbledygook. It will be better management.  Read more

A quote from Matthew Ferrara's recent presentation "Yellow Pants and Pirates" on the single most important belief people must have in order to be successful.  Read more

Matthew Ferrara explores how Marriott hotels is delivering customer service right - from online to offline and beyond.  Read more

Observations from the global travels of Matthew Ferrara.  Read more

Matthew Ferrara explores how people, like cities, need more than a resource plan, to achieve great growth. (Photo: Shanghai)  Read more

Why you don't need to "get out of your comfort zone" to create positive change in your life and career.  Read more

If you want to close more sales, become a better storyteller.  Read more

How your local dry cleaner might be setting a higher standard for your business, too.  Read more

How successful people stand out in a crowd, and disrupt their own status quo.  Read more

When was the last time you spent fifteen minutes alone with your thoughts?  Read more

Here's a look at what leadership might make possible if it changes its focus from problems to opportunities.  Read more