Matthew Ferrara, Philosopher
 

All posts in Blog

Service isn't something that works on every platform. It needs a special OS: People.  Read more

The right work isn't cheap, but it's a joy to share. Do good work, and the rest will happen.  Read more

Today I spent an hour walking around a bookstore.  Read more

How one Las Vegas Elvis impersonator is using social media to get raving fans all shook up, and grow his business.  Read more

How can you communicate your value proposition in a world awash with doublespeak and meaningless words today? Matthew Ferrara explores.  Read more

A visit to a diner reminds me that great execution remains the most attention-grabbing, competition-disrupting formula of all.  Read more

Stars at Sunset over the Colorado River
Why shooting for the stars is very much like shooting stars.  Read more

Matthew Ferrara takes a look at the importance of making decisions and putting a stake in the ground as a leader.  Read more

How leveraging unexpected moments can capture attention and create great outcomes with friends, family and clients.  Read more

On Brands

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Matthew Ferrara: Branding isn't about Stuff
Matthew Ferrara: Your Brand is...  Read more

Training and coaching and information are good starting points; but nothing motivates someone to take a risk like telling them you believe in them.  Read more

[VIDEO} Matthew Ferrara explores leadership that unlocks our potential and inspires others - and creates a powerful competitive asset.  Read more

If your competitor makes a sale today, congratulate them. Then refocus your attention on your own plans for success.  Read more

What's the point of "branding" if there's nobody at your company listening for real-time customer experiences ready for impact?  Read more

Your brand isn't just a logo and a bunch of tools. It's the expression of why you work. Matthew Ferrara explores the importance of believing your brand values as much as your customers do.  Read more