Matthew Ferrara, Philosopher

Matthew Ferrara: Philosopher, Speaker,
Writer, Photographer

I seek to ignite ideas that change the world.”

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Keynotes and Workshops

Matthew Ferrara speaks on Marketing and Sales

[Yellow Pants and Pirates] Where does growth come from? Join Matthew Ferrara as he explores the intersection of inner beliefs, personal passions and professional traits that fuel the highest performing individuals and organizations in the world. Learn how one photo changed everything, and helped Matthew discover new approaches to creating great growth in our lives and careers. Matthew takes a look at:

  • The connection between personal creativity and professional growth
  • How strong inner beliefs drive success in our lives and careers
  • Each person’s “unique value proposition” that attracts customers and drives our great work
  • How the way we talk about ourselves fuels customer-engaging marketing messages
  • Gathering our Pirates: How every sales moment creates a lifetime referral network of “pirates”
  • Powerful Words: How great writing skills help us stand out in a world of selfies and social media
  • Social Renaissance: How successful people combine their personal and professional networks to create unparalleled growth

We’ll laugh, we’ll cry, we’ll learn and we’ll grow in this program featuring ideas from 25 years of working with amazing people around the world.


[Renaissance Leadership] Great Leadership changes everything. Join Matthew Ferrara as he explores the much-needed Renaissance in leadership in our lives, careers and society. Learn the five key principles of a leadership mindset, and discover the powerful impact you can make as a leader to those around you. Drawing upon nearly three decades of experience with leaders around the globe, Matthew connects time-tested ideas to forward-looking practices to create an entirely fresh approach to making leadership your most important asset in today’s world. [Clip 1] [Clip 2]

matthew ferrara on vitality

[Social Media Revisited] A decade after social media changed our lives, can we do better? Join Matthew Ferrara as he explores best practices in social networking, relationships, and society with stories and images from his travels around the world. Discover the amazingly simple principle of personal conversations in a social society, and take an entirely different approach to growing your influence online. Distance yourself from the networking noise of advertisements and senseless selfie-culture. Focus instead on leadership, one conversation at a time.

matthew ferrara on storytelling

[Glistening, Glittering and Glum] Modern marketing is meaningless. Listless copy, pointless photos and millions of mundane videos: You get the point. Join Matthew Ferrara in a unique workshop combining creative writing and digital marketing. Learn how pens and paper can improve your digital marketing, and reframe photos and videos to tell better stories. Animate your personal marketing with success stories. Attract clients with a classic dose of mystery marketing. Read aloud, write for fun, and discover how modern marketing can be anything but glum. [Video Clip]

matthew ferrara on brands

[Consumers, The Next Generation] Is your salesforce prepared for the next, next consumer? While most organizations are still playing catch-up with the wireless-ready, always-on consumer of today, the next generation of consumers is already busy rewriting the rules of work, play, and commerce. Join Matthew Ferrara as he explores the complex intersection of demographics, technology, globalism and modern consumerism that affects every business around the world. From Shanghai to Chicago, Matthew’s research and stories will give your company a unique look at the emerging consumer trends you will be dealing with sooner than you think.

The Many Faces of Matthew Ferrara

[Twenty Five Years of Content] For nearly three decades, Matthew has been creating new content for sales industries, real estate, finance, leadership, education, technology, and international businesses. His library contains hundreds of learning modules on sales techniques, management skills, international customers, social media, recruiting and retention, customer service, presentation skills and more. If you have a special idea for your group, just talk to Matthew and he can easily customize the right program for you from his extensive experience.  


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What people say about Matthew…

“Matthew has impressed me from Day One, which is why we keep asking him back. He has a rare grasp of the basics of the traditional brokerage business AND the potential for enhancement brought by interactive marketing and social media. He understands that it’s about people. Matthew not only has this expertise but he’s a great teacher and presenter, mixing effective delivery of concepts with humor and examples. He’s one of the best consultants/teachers in the business today….a really special talent!”
I've heard Matthew Ferrara speak before and typically my head starts swimming about 5 minutes into the tech-speak - his knowledge in that field is incredible, to say the least.  That being said - his presentation on Thursday touched the "real-side" of our business and it was SPECTACULAR! Loved the entire presentation.
There are simply not enough words to describe the force that Matthew Ferrara exemplifies in business. He is by any means, a prodigy, who can consult at the highest level across all aspects of real estate business. Not only does Matthew become the voice of innovation and technology for realtors, but the advocate for deploying the fundamental skills and practices needed to be successful in real estate and how technology “supports” these commandments. Quick on his feet, creatively outstanding and fiercely loyal, Matthew is both visionary and role model within the real estate industry.”
Matthew is simply the best speaker when it comes to the topics of technology and real estate, period! I have been in organizations where hired Matthew and I’ve also worked with him in a variety of projects over the years and he always brings new and fresh ideas to the table. I would highly recommend Matthew and his team of professionals for speaking engagements, training, or coaching your team of professionals.
Matthew is an exceptional trainer, speaker and visionary in the area of technology. He is dynamic, engaging, well informed, and entertaining. Afterwards, I had the opportunity to speak with Matthew on the current state of our industry as a whole, and found that he also has a firm grasp of today’s most vexing problems, and some very original and inspired ideas on what to do about them. He is truly a renaissance man well versed in virtually all aspects of business. I am also grateful that my company has chosen to follow Matthew’s advice on a variety of questions, and hope that he continues to play a decisive role in the direction of the company.
Matthew Ferrara is an extremely talented professional and leader with an extraordinary level of integrity & class.His ability to please clients consistently is unparalleled. Matt’s entire team is formed from the same mold with remarkable skills in consulting, training and technology. Matt and team revolutionize the real estate industry with their talent and consummate support and advice.

New Thoughts

Your Story is Caramel

Nespresso Coffee Shop, Berlin, by Matthew Ferrara How can you communicate your value proposition in a world awash with doublespeak and meaningless words today? Matthew Ferrara explores.  Read more
nautilus diner

Mayonnaise and the Art of Disruption

A visit to a diner reminds me that great execution remains the most attention-grabbing, competition-disrupting formula of all.  Read more

Stars at Sunset over the Colorado River

Shooting for the Stars

Why shooting for the stars is very much like shooting stars.  Read more

Leaders Take a Stand

Matthew Ferrara takes a look at the importance of making decisions and putting a stake in the ground as a leader.  Read more

Statue of Lion in middle of desert

Will Brake for Lions

How leveraging unexpected moments can capture attention and create great outcomes with friends, family and clients.  Read more

Matthew Ferrara: Helping Others Grow

Helping Others Grow

Training and coaching and information are good starting points; but nothing motivates someone to take a risk like telling them you believe in them.  Read more

Matthew Ferrara: A Renaissance for Leadership

Why We Applaud Leadership

[VIDEO} Matthew Ferrara explores leadership that unlocks our potential and inspires others - and creates a powerful competitive asset.  Read more

Matthew Ferrara: Plenty of Success for Us All

Never Mind The Competition

If your competitor makes a sale today, congratulate them. Then refocus your attention on your own plans for success.  Read more

Branding: Social Media Experiences

What's the point of "branding" if there's nobody at your company listening for real-time customer experiences ready for impact?  Read more

Why You Work Is as Important as How You Work

Your brand isn't just a logo and a bunch of tools. It's the expression of why you work. Matthew Ferrara explores the importance of believing your brand values as much as your customers do.  Read more

Matthew Ferrara: Focus on What If and Why Not

Building Your Renaissance Mindset

How can you build a Renaissance Mindset for your life and career? Imagine if you started each day with "What if..."  Read more

Branding: Simple. Emotional. No Bragging. [VIDEO]

Why this UPS video is one of my favorite examples of branding at its best.  Read more

Reader Favorites

Matthew Ferrara, photography, venice, italy

Off is the New Killer App

When was the last time you spent fifteen minutes alone with your thoughts?  Read more

Matthew Ferrara, Asinelli Tower, Bologna, Italy

Little Steps to the Top

How a trip up an ancient tower taught me the way to reach the top - of anything. By Matthew Ferrara  Read more

Matthew Ferrara, photographer, speaker, philosopher

Who Are Your 150 People?

Could your success boil down to merely 150 people?  Read more

Italian speaker in Piazza Repubblica, Florence

Pursue Happiness to Attract Success

Are you chasing success, hoping it will make you happy? Maybe you've got it backwards.  Read more

mojave desert

How We React to Setbacks

It's easy to spike the ball when you win. But how we react to setbacks is an important indicator of our long term success.  Read more

What’s Your Mother’s Klout Score?

Why influence has nothing to do with numbers, volume and algorithms.  Read more

Matthew Ferrara on MFLEARN TV

Great Salespeople are Everywhere!

Need new sales people? Lots of perfect candidates are all around you!  Read more

Matthew Ferrara, photography, Florence, Italy

You’ve Got to Lead, Not Drive

Some great advice given to one of America's greatest industrial heroes. Needed today, more than ever.  Read more

Matthew Ferrara, photography, Pickering Wharf

Grow your Business by Growing Yourself First

If you're trying to grow your business, don't just focus on more marketing and new tech tools. It's important to grow yourself before your productivity can improve.  Read more

california closets 2_b

Who’s Raising the Bar for REALTORS? You’d Be Surprised!

All over the web, there are lots of discussions about "raising the bar" for real estate professionals. Funny thing is, the bar is already moving up fast, and you wouldn't believe who's responsible for it!  Read more

Matthew Ferrara, photography, Florence, Italy

Five Traits of Highly Successful People

What do highly successful people have in common? It’s not their logos, gadgets, systems, scripts  Read more

[VIDEO] The Best Real Estate Property Video Ever

Forget the fish-eye lens and the muzak. This video has set the bar so high for video marketing, the classic "room-by-room" virtual tour won't ever catch up. See it!  Read more

Quick Ideas to Share

On Good Work

Matthew Ferrara: Relationships and Outcomes Matthew Ferrara: On Making Room for Good Work  Read more
Matthew Ferrara: Be Noble

On Nobility

Matthew Ferrara: Customers Want to Work with Noble Professionals.  Read more

Matthew Ferrara: Focus on Your Own Plan

On Focus

Matthew Ferrara: Focus on Your Own Goals, not the Competition  Read more

Matthew Ferrara: Inspire me to Build Trust

On Storytelling

Matthew Ferrara: On Storytelling to Inspire  Read more

Matthew Ferrara: Success Starts by Believing You're Worth It

On Success

Matthew Ferrara: Success Starts by Believing You're Worth It  Read more

Matthew Ferrara: On Success

Where Does Success Start?

A quote from Matthew Ferrara's recent presentation "Yellow Pants and Pirates" on the single most important belief people must have in order to be successful.  Read more