Matthew Ferrara & Company

Meet the Philosopher

Speaker. Writer. Capitalist. Survivor. Photographer. Teacher. Listener. Find out why organizations worldwide ask Matthew Ferrara to engage their leadership, train their management, inspire their sales teams and energize customers. Unleash your thinking by talking to a philosopher…..

Keynotes and Workshops

[Yellow Pants and Pirates] Where does growth come from? Join Matthew Ferrara as he explores the intersection of inner beliefs, personal passions and professional traits that fuel the highest performing individuals and organizations in the world. Learn how one photo changed everything, and helped Matthew discover new approaches to creating great growth in our lives and careers.

[Renaissance Leadership] Great Leadership changes everything. Join Matthew Ferrara as he explores the much-needed Renaissance in leadership in our lives, careers and society. Learn the five key principles of a leadership mindset, and discover the powerful impact you can make as a leader to those around you. Drawing upon nearly three decades of experience with leaders around the globe, Matthew connects time-tested ideas to forward-looking practices to create an entirely fresh approach to making leadership your most important asset in today’s world.

[Social Media Revisited] A decade after social media changed our lives, can we do better? Join Matthew Ferrara as he explores best practices in social networking, relationships, and society with stories and images from his travels around the world. Discover the amazingly simple principle of personal conversations in a social society, and take an entirely different approach to growing your business online. Distance yourself from the networking noise of advertisements, virality and selfie-culture, and focus on business leadership, one conversation at a time.


[Glistening, Glittering and Glum] Modern marketing is meaningless. Listless copy, pointless photos and millions of mundane videos: You get the point. Join Matthew Ferrara in a unique workshop combining creative writing and digital marketing. Learn how pens and paper improves marketing copy, as well as reframes photos and videos. Animate your personal marketing with success stories, and attract clients to your products with a classic dose of mystery. Read aloud, write for fun, and discover how your marketing can be anything but glum.

[Consumers, The Next Generation] Is your salesforce prepared for the next, next consumer? While most organizations are still playing catch-up with the wireless-ready, always-on consumer of today, the next generation of consumers is already busy rewriting the rules of work, play, and commerce. Join Matthew Ferrara as he explores the complex intersection of demographics, technology, globalism and modern consumerism that affects every business around the world. From Shanghai to Chicago, Matthew’s research and stories will give your company a unique look at the emerging consumer trends you will be dealing with sooner than you think.


[Twenty Five Years of Content] For nearly three decades, Matthew has been creating new content for sales industries, real estate, finance, leadership, education, technology, and international businesses. His library contains hundreds of learning modules on sales techniques, management skills, international customers, social media, recruiting and retention, customer service, presentation skills and more. If you have a special idea for your group, just talk to Matthew and he can easily customize the right program for you from his extensive experience.  


What people say about Matthew…

“Matthew has impressed me from Day One, which is why we keep asking him back. He has a rare grasp of the basics of the traditional brokerage business AND the potential for enhancement brought by interactive marketing and social media. He understands that it’s about people. Matthew not only has this expertise but he’s a great teacher and presenter, mixing effective delivery of concepts with humor and examples. He’s one of the best consultants/teachers in the business today….a really special talent!”
I've heard Matthew Ferrara speak before and typically my head starts swimming about 5 minutes into the tech-speak - his knowledge in that field is incredible, to say the least.  That being said - his presentation on Thursday touched the "real-side" of our business and it was SPECTACULAR! Loved the entire presentation.
There are simply not enough words to describe the force that Matthew Ferrara exemplifies in business. He is by any means, a prodigy, who can consult at the highest level across all aspects of real estate business. Not only does Matthew become the voice of innovation and technology for realtors, but the advocate for deploying the fundamental skills and practices needed to be successful in real estate and how technology “supports” these commandments. Quick on his feet, creatively outstanding and fiercely loyal, Matthew is both visionary and role model within the real estate industry.”
Matthew is simply the best speaker when it comes to the topics of technology and real estate, period! I have been in organizations where hired Matthew and I’ve also worked with him in a variety of projects over the years and he always brings new and fresh ideas to the table. I would highly recommend Matthew and his team of professionals for speaking engagements, training, or coaching your team of professionals.
Matthew is an exceptional trainer, speaker and visionary in the area of technology. He is dynamic, engaging, well informed, and entertaining. Afterwards, I had the opportunity to speak with Matthew on the current state of our industry as a whole, and found that he also has a firm grasp of today’s most vexing problems, and some very original and inspired ideas on what to do about them. He is truly a renaissance man well versed in virtually all aspects of business. I am also grateful that my company has chosen to follow Matthew’s advice on a variety of questions, and hope that he continues to play a decisive role in the direction of the company.
Matthew Ferrara is an extremely talented professional and leader with an extraordinary level of integrity & class.His ability to please clients consistently is unparalleled. Matt’s entire team is formed from the same mold with remarkable skills in consulting, training and technology. Matt and team revolutionize the real estate industry with their talent and consummate support and advice.

New Thoughts

Helping Others Grow

matthew ferrara expressing belief Training and coaching and information are good starting points; but nothing motivates someone to take a risk like telling them you believe in them.  Read more
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Why We Applaud Leadership

[VIDEO} Matthew Ferrara explores leadership that unlocks our potential and inspires others - and creates a powerful competitive asset.  Read more

Matthew Ferrara Competition Irrelevant

Never Mind The Competition

If your competitor makes a sale today, congratulate them. Then refocus your attention on your own plans for success.  Read more

Branding: Social Media Experiences

What's the point of "branding" if there's nobody at your company listening for real-time customer experiences ready for impact?  Read more

Why You Work Is as Important as How You Work

Your brand isn't just a logo and a bunch of tools. It's the expression of why you work. Matthew Ferrara explores the importance of believing your brand values as much as your customers do.  Read more

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Building Your Renaissance Mindset

How can you build a Renaissance Mindset for your life and career? Imagine if you started each day with "What if..."  Read more

Branding: Simple. Emotional. No Bragging. [VIDEO]

Why this UPS video is one of my favorite examples of branding at its best.  Read more


Why I Speak

As each of us looks ahead at our careers and lives, we find ourselves periodically asking, "What am I doing?" Here's my answer.  Read more

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Better Managers are the Key to Future Growth

The next competitive advantage for sales organizations won't be in gadgets and gobbledygook. It will be better management.  Read more

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Where Does Success Start?

A quote from Matthew Ferrara's recent presentation "Yellow Pants and Pirates" on the single most important belief people must have in order to be successful.  Read more

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Marriott Proves Great Service is a Total Experience

Matthew Ferrara explores how Marriott hotels is delivering customer service right - from online to offline and beyond.  Read more

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More is Over. Better is Back!

Observations from the global travels of Matthew Ferrara.  Read more

Think About It

We are Not Borg

Why great salespeople should resist ratings schemes in exchange for leads.  Read more


Four Worries and Three Ideas for Housing

Big problems ahead for housing; but innovative solutions could change the game.  Read more

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Advice to Microsoft: Be Yourself

As Microsoft's Steve Ballmer retires, pundits are offering advice on how to fix Microsoft for the future. My advice: Don't listen to any of them.  Read more

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Why REALTORS Nationwide Should Oppose Richmond’s Crazy Housing Plan

How Mortgage Resolution Trust threatens the real estate industry's very existence: Starting in Richmond, California.  Read more

Source: NAR Annual Profile Buyers and Sellers 2012

Why Zillow and Trulia Don’t Matter Today

As the market turns from finding buyers to needing sellers, competing with real estate listing portals shouldn't be the focus.  Read more

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For Sale: One New Lexus, One Aging Olive Tree

DotLoop vs. CAR: If you're rooted to the past, it's a whole lot harder to catch a ride to the future.  Read more

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Social Media Boors

At what point does your social content become narcissism?  Read more

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This Telephone Has Too Many Shortcomings

Don't make the same mistake about new technology Western Union once did.  Read more

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To Tweet, or Not to Tweet?

Not everything has to be boiled down to 140 characters.  Read more

Who Makes These Bad Decisions?

How do good companies keep making bad decisions that seem so obvious?  Read more

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How We React to Setbacks

It's easy to spike the ball when you win. But how we react to setbacks is an important indicator of our long term success.  Read more

Managers: Don’t Copy Tim Cook’s Leadership Style

Tim Cook's firing of Scott Forstall last week heralds a new, darker era of management style at Apple. One we don't recommend anyone copy.  Read more


Schlotzsky’s vs the Past

How Schlotzsky's ordering kiosks challenge stale thinking about the modern customer.  Read more

Reader Favorites

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Off is the New Killer App

When was the last time you spent fifteen minutes alone with your thoughts?  Read more

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Little Steps to the Top

How a trip up an ancient tower taught me the way to reach the top - of anything. By Matthew Ferrara  Read more

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Who Are Your 150 People?

Could your success boil down to merely 150 people?  Read more

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Pursue Happiness to Attract Success

Are you chasing success, hoping it will make you happy? Maybe you've got it backwards.  Read more

mojave desert

How We React to Setbacks

It's easy to spike the ball when you win. But how we react to setbacks is an important indicator of our long term success.  Read more

What’s Your Mother’s Klout Score?

Why influence has nothing to do with numbers, volume and algorithms.  Read more


Great Salespeople are Everywhere!

Need new sales people? Lots of perfect candidates are all around you!  Read more

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You’ve Got to Lead, Not Drive

Some great advice given to one of America's greatest industrial heroes. Needed today, more than ever.  Read more


Grow your Business by Growing Yourself First

If you're trying to grow your business, don't just focus on more marketing and new tech tools. It's important to grow yourself before your productivity can improve.  Read more

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Who’s Raising the Bar for REALTORS? You’d Be Surprised!

All over the web, there are lots of discussions about "raising the bar" for real estate professionals. Funny thing is, the bar is already moving up fast, and you wouldn't believe who's responsible for it!  Read more

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Five Traits of Highly Successful People

What do highly successful people have in common? It’s not their logos, gadgets, systems, scripts  Read more

Achieving Intentionally

Today Ayn Rand would have been 107 years old. While she's no longer with us, her sense of life is perhaps more popular today than ever. What would the author of the Fountainhead and Atlas Shrugged have to say our ability to reach out goals? Here's one simple idea.  Read more