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Matthew's Latest Blog Entries

It’s Not Over Yet: Housing’s Next Challenges
It’s Not Over Yet: Housing’s Next Challenges
Posted: January 27, 2012

The housing industry is showing some small but smart signs of improvement. But could these green shoots get mowed down before they can blossom? Here are four things to keep an eye on. [Read Entry]

Why Bold Works: Semonin Realtors Makes a Move
Why Bold Works: Semonin Realtors Makes a Move
Posted: January 24, 2012

We love companies that make bold moves. That's why the latest move by Semonin Realtors deserves a look by anyone in the housing industry that needs to move forward, if the want to help consumers move in the future, too. [Read Entry]

How Far do Most People Move, Anyway?
How Far do Most People Move, Anyway?
Posted: January 22, 2012

With all the fuss over publishing listings in every nook and cranny of the internet, we thought it might be helpful to ask: Just how far do most people move, typically?  [Read Entry]

Precisely Predicting Your Next Prospect
Precisely Predicting Your Next Prospect
Posted: January 19, 2012

If you don’t know exactly where your next customer will come from, you are in more trouble than you think. It’s not a matter of luck, timing or technology. Rather, it’s simple metrics and focus. And: It's entirely predictable. [Read Entry]

The Housing Market Came Back. Now What?
The Housing Market Came Back. Now What?
Posted: January 12, 2012

For five years, we've heard agents and managers say they were "waiting for the market to come back." Well, it has, but funny, it doesn't look anything like they expected. Now what? For five years, we (and others) have argued the housing market wasn't just entering a downward curve of the business cycle, but experiencing a fundamental transformation. Sure, a recession brought on by overspending and over lending has hastened the change, but real estate was destined to look differently by now [Read Entry]

33 Must-Know Stats about Modern Real Estate Customers
33 Must-Know Stats about Modern Real Estate Customers
Posted: January 10, 2012

We love to remind our clients of Peter Drucker's critical insight: Know the customer so well, that your products and services virtually sell themselves. So, here's are 33 things you need to know about them if you want to grow your business! [Read Entry]

[VIDEO] Management in Action
[VIDEO] Management in Action
Posted: January 6, 2012

Here's a quick video story of what happens when management takes charge of a troublesome situation with a difficult customer. A good lesson for many different situations, too! [Read Entry]

Diversify to Grow Your Sales
Diversify to Grow Your Sales
Posted: January 4, 2012

Traditionally, many real estate agents turned their noses up at the rental customer. Had they diversified instead, they might have been better prepared to take advantage of the growing market today. And tomorrow.  [Read Entry]

What You Didn’t Hear (But Need to Know) About Housing in 2012
What You Didn’t Hear (But Need to Know) About Housing in 2012
Posted: December 29, 2011

Bloomberg Surveillance interviewed Jonathan Miller of Miller Samuel, Inc., last week. Too bad it was the Friday before Christmas, because Mr. Miller's message should have been heard by everyone interested in the housing market. [Read Entry]

Three Ways Resolutions Can Reach for the Stars
Three Ways Resolutions Can Reach for the Stars
Posted: December 28, 2011

A New Year’s resolution is something that goes in one Year and out the other. Here are three ways to keep them around all year long. The trouble with most New Year’s resolutions is that they rarely go beyond the wishful-thinking stage. It wasn’t enough for President Kennedy to simply resolve to go to the moon. There was a whole lot of work to be done before we could get there. What does it take, then, to turn resolutions into realities? First, the best resolutions build upon our [Read Entry]