by Matthew Ferrara | Sep 4, 2012 | Featured, rssfeed, Sales
Matthew Ferrara discusses his super-simple approach to customer relationship management, including why so much CRM software fails to deliver results.
by Matthew Ferrara | Jul 20, 2012 | Blog, rssfeed, Sales
Guest blogger Steve Hammond shares a great technology-driven sales story. She thought I was cool! At my age, it’s getting harder and harder to remember being cool… but my last Seller client thinks I am. You see, I negotiated the whole transaction instantly,...
by Matthew Ferrara | May 31, 2011 | Blog, Featured, rssfeed, Social Networking
In 2008, the Pope used text messaging to reach out to his sphere of influence. He regularly Tweets to six different accounts. Now he’s Skyping to outer space. So, how’s your postcard marketing going? For a couple of years we’ve joked in our seminars...
by Matthew Ferrara | Nov 4, 2010 | Blog, Featured, NotEvergreen, Real Estate, rssfeed, Strategic Thinking
The 2010 NAR Convention in New Orleans has barely started and already great ideas are everywhere. For starters, try creating an internal company social network! This great idea comes from our friend Kevin Kaplan at Long Realty, who demonstrated a wonderful use of...
by Matthew Ferrara | Oct 27, 2010 | Featured, Next Generation, rssfeed
If you want to understand the modern consumer, don’t mistake the technology for the trend. What matters more: changes in technology or changes in people? To casual observers, it’s easy to think these are one and the same. Isn’t studying the changes...