Matthew Ferrara, Philosopher
 

All posts tagged technology

Matthew Ferrara discusses his super-simple approach to customer relationship management, including why so much CRM software fails to deliver results.  Read more

Guest blogger Steve Hammond shares a great technology-driven sales story.  Read more

In 2008, the Pope used text messaging to reach out to his sphere of influence. He regularly Tweets to six different accounts. Now he's Skyping to outer space. So, how's your postcard marketing going?  Read more

The 2010 NAR Convention in New Orleans has barely started and already great ideas are everywhere. For starters, try creating an internal company social network  Read more

Which came first: The Twitter or the tweet? Smart businesses need to know.  Read more

It's up to local real estate professionals to keep the American Dream alive. It's a tough job, but they're the best ones to do it. Here's why.  Read more

For a social network predicated on making friends, Facebook sure doesn't know how to build trust amongst its users.  Read more

Tweet, text or type an email. Communicating is easier and faster than ever. Yet are there still certain times where it's still best to meet in person or pick up the phone?  Read more

The iPad's destiny isn't how it will revive newspapers and magazines, but how it will finally kill off the real estate property listing sheet. Hopefully.  Read more

Hindsight is always 20/20, they say. Unless, of course, you spend most of your time navel gazing. So it’s almost myopic to point out that some ideas’ time has come. And other ideas’ time has passed. On one hand, it’s time for every sale to include in-house ancillary sales. On the other hand, it’s time for NAR to give up the dream of one HAL-like central database. Didn’t they find the bellybutton lint the last time they tried it?


Bizarre, Cool, Finally and Funny: Observations from the NAR Annual Conference, 2009 Each year, as thousands of REALTORS descend upon some unsuspecting city in American, we bring you observations from the event, complete with raised eyebrows of all kinds. This year’s Annual Convention of the National Association of REALTORS in San Diego is no exception: the 14,000 vendors, agents and industry leaders left us with no lack of bizarre, cool, finally and funny observations to share with you. So, without further ado, here goes. Bizarre: Why do all of the REALTOR conventions happen in cities with soaring homeless rates? It  Read more


According to everyone with a microphone, now’s the best time to buy a home in decades. The recession has pushed home prices and mortgage interest rates so low that affordability has never been better. We’ll even throw in a few free Bernanke Bucks to help you cover closing and commission costs, and rebate you the remaining dollars even if you didn’t pay them in taxes. Between all the rebates, freebies, price reductions and home inventory options, doesn’t it seem strange that the market isn’t roaring? Sure, there’s a bit of unemployment rising here and there, but 9 out of 10 Americans still  Read more


Blogging is both art and tax. Good blogging means turning a steady flow of useful ideas into interesting content. Bloggers must be good writers. And developing a readership takes a lot of time each day and week. So it’s not unusual for busy salespeople to worry that they’ll never really leverage the medium, tending instead to go for quick contributions in their Facebook updates. Yet there is opportunity in between the blog and the burst, providing ample opportunity to show off your knowledge, influence your contacts and develop new business. It’s called LinkedIn Answers, and it may just be the  Read more


For some time now, I’ve been asking myself if I’d missed the point about Twitter. Give it some time, I told myself. Sometimes these new technologies just need to shake themselves out. Originally, Motorola  shelved the mouse as an input device, only to have someone dust it off years later and make it the tool of choice for personal computers. So I gave Twitter a chance. I tried it myself, and even started to “follow” some people online. Alas, with the release of a new study, I now know  that I should have stuck with my initial reaction. Twitter is  Read more


Readers of our column know that we called the beginning of the end of search engines some time ago, when we noted that Facebook and MySpace had already started to generate more ad views and targeted traffic than Yahoo and Google. Unfortunately, Microsoft didn’t seem to have read our post, and went ahead with Bing. Microsoft calls it a “decision engine” and it certainly works differently than the traditional search sites. Yet technology improvements aside, none of the  search engine players have considered the basic question: Do people really “search” for things on the internet any more?