by Matthew Ferrara | Sep 4, 2012 | Featured, rssfeed, Sales
Matthew Ferrara discusses his super-simple approach to customer relationship management, including why so much CRM software fails to deliver results.
by Matthew Ferrara | May 31, 2011 | Blog, Featured, rssfeed, Social Networking
In 2008, the Pope used text messaging to reach out to his sphere of influence. He regularly Tweets to six different accounts. Now he’s Skyping to outer space. So, how’s your postcard marketing going? For a couple of years we’ve joked in our seminars...
by Matthew Ferrara | Oct 27, 2010 | Featured, Next Generation, rssfeed
If you want to understand the modern consumer, don’t mistake the technology for the trend. What matters more: changes in technology or changes in people? To casual observers, it’s easy to think these are one and the same. Isn’t studying the changes...
by Matthew Ferrara | Apr 26, 2010 | Featured, Opinion, rssfeed, Social Networking, Technology
For a social network predicated on making friends, Facebook sure doesn’t know how to build trust amongst its users. As we’ve pointed out in previous articles, from time to time it seems like the people running Facebook have no idea what they have created....
by Matthew Ferrara | Aug 24, 2009 | Blog, Featured, Management, NotEvergreen, Research, rssfeed, Technology
For some time now, I’ve been asking myself if I’d missed the point about Twitter. Give it some time, I told myself. Sometimes these new technologies just need to shake themselves out. Originally, Motorola shelved the mouse as an input device, only to have...
