With our sensors on full, we’ve scanned the real estate metaverse online to find some of the latest links to research, industry thinkers and opinion that can help you chart a course to success in 2010.
Facebook’s face lift confusion provides businesses a good lesson in how not to confuse your customers while building your brand.
New, online learning platform enables companies to provide on-demand, eLearning training with leading industry educators and trainers.
Riddle me this: How is it that the industries that charge the least for their products and services seem to have more more advanced technology than those that charge the most? Some time ago, we wrote that REALTORS might want to take a look at how gas stations were using technology to market ancillary products [...]
Hindsight is always 20/20, they say. Unless, of course, you spend most of your time navel gazing. So it’s almost myopic to point out that some ideas’ time has come. And other ideas’ time has passed. On one hand, it’s time for every sale to include in-house ancillary sales. On the other hand, it’s time [...]
Download a copy of the latest survey of REALTORS by the Center for REALTOR Technology and you’re certain to be fascinated – startled, perhaps – at what’s happening on the Bat-belts of modern agents trying to make buying and selling homes a twenty-first century experience. While the report is no page-turner – in fact, it [...]
Bizarre, Cool, Finally and Funny: Observations from the NAR Annual Conference, 2009
Each year, as thousands of REALTORS descend upon some unsuspecting city in American, we bring you observations from the event, complete with raised eyebrows of all kinds. This year’s Annual Convention of the National Association of REALTORS in San Diego is no exception: the [...]
November 12 – San Diego, CA – As the National Association of REALTORS Annual Convention opens this week in San Diego, Matthew Ferrara & Company announced the launch of its latest learning service, real estate brainchain (http://www.rebrainchain.com). The new online video learning community features high-quality training lessons for real estate professionals on a broad variety [...]
According to everyone with a microphone, now’s the best time to buy a home in decades. The recession has pushed home prices and mortgage interest rates so low that affordability has never been better. We’ll even throw in a few free Bernanke Bucks to help you cover closing and commission costs, and rebate you the remaining dollars [...]
For many real estate brokers and agents, the hot technology today is social networking. Facebook, Linkedin and Twitter are the “new new thing” for making friends and influencing business. There’s probably no better tools for directly prospecting your marketplace – and maintaining your referral and repeat business base. But let’s not lose sight of the [...]
Blogging is both art and tax. Good blogging means turning a steady flow of useful ideas into interesting content. Bloggers must be good writers. And developing a readership takes a lot of time each day and week. So it’s not unusual for busy salespeople to worry that they’ll never really leverage the medium, tending instead [...]
For some time now, I’ve been asking myself if I’d missed the point about Twitter. Give it some time, I told myself. Sometimes these new technologies just need to shake themselves out. Originally, Motorola shelved the mouse as an input device, only to have someone dust it off years later and make it the tool [...]
What’s better: a complicated marketing campaign combining timelines, tasks, calls, emails and to-dos – or a simple repeating calendar reminder to contact important clients and prospects? Real estate is one of the easiest jobs we often make more complicated than it has to be. Stop over-planning and start doing what you can right away. Make [...]
Readers of our column know that we called the beginning of the end of search engines some time ago, when we noted that Facebook and MySpace had already started to generate more ad views and targeted traffic than Yahoo and Google. Unfortunately, Microsoft didn’t seem to have read our post, and went ahead with Bing. [...]
In one of the cruel ironies of the housing market today, the total number of units sold this year isn’t that far from historically normal volume. According to the National Association of REALTORS, the seasonally adjusted annual rate for sales in May is around 4.77 million – generally trending the pre-bubble long-term volume for a [...]
