Matthew Ferrara, Philosopher

All posts tagged Strategic Thinking

Imagine if someone made a PokemonGo Sales app that put monsters next to the customers you wanted to capture. We'd end "prospecting reluctance" once and for all!  Read more

Management matters. Whether it's a hotel, restaurant or professional services firm, the lack of good management is ruining so many great brands out there.  Read more

A photography walk through the laboratories of the Thomas Edison Museum in New Jersey yields some amazing lessons for today's innovators and entrepreneurs.  Read more

Matthew Ferrara takes 1900 people on a creative writing journey to improve their marketing by developing better stories about themselves and their products and services. VIDEO from a recent event in Las Vegas.  Read more

Service isn't something that works on every platform. It needs a special OS: People.  Read more

The right work isn't cheap, but it's a joy to share. Do good work, and the rest will happen.  Read more

How one Las Vegas Elvis impersonator is using social media to get raving fans all shook up, and grow his business.  Read more

How can you communicate your value proposition in a world awash with doublespeak and meaningless words today? Matthew Ferrara explores.  Read more

A visit to a diner reminds me that great execution remains the most attention-grabbing, competition-disrupting formula of all.  Read more

Stars at Sunset over the Colorado River
Why shooting for the stars is very much like shooting stars.  Read more

Matthew Ferrara takes a look at the importance of making decisions and putting a stake in the ground as a leader.  Read more

How leveraging unexpected moments can capture attention and create great outcomes with friends, family and clients.  Read more

Training and coaching and information are good starting points; but nothing motivates someone to take a risk like telling them you believe in them.  Read more

If your competitor makes a sale today, congratulate them. Then refocus your attention on your own plans for success.  Read more

What's the point of "branding" if there's nobody at your company listening for real-time customer experiences ready for impact?  Read more