So what if the housing market takes another turn for the worse? Markets go up, markets go down. Unless you’re ready to quit selling real estate, what matters isn’t the market but your strategy. Here’s why.

Video entry from Matthew's blog titled "Home Buyers Need to Get Over It"
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Home buyers need to get over the fact that they might lose some money. So what? They do it all the time.

Matthew's video entry from his blog titled "Removing the Fear of Buying"
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With record low mortgage rates and record high affordability, it’s clearly not the economic fundamentals that are holding back buyers from the marketplace. Now it’s time for creative REALTORS to address the buyers’ sense of fear.

A video blog entry from Matthew's blog titled "If It Didn’t Sell with Tax Credits, Now What?"
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Bold – maybe crazy – ideas for selling inventory left-over (and over-priced) from the tax-credit era. Are real estate agents brave enough to consider them?

Matthew's blog entry titled "NAR's RPR should RIP ASAP"
Watch this video 9 out of 10 Americans still have jobs. So why are consumer still struggling to take advantage of the sales of the century? Matthew discusses why.
Watch this video Matthew compares changes needed in the real estate industry to the changes made by Virgin Airlines.
Watch this video Matthew investigates a strategic change in Starbuck's business model and relates it to the real estate industry.
Watch this video Steve Harvey discusses recent surveys and national media stories supporting the signs of a returning market and the importance for agents to drive their business now.
Watch this video Steve Harney discusses the agents' role for helping homeowners understand the average sales prices and trends in their market.
Watch this video Steve Harney discusses the importance of an agent's ability to analyze and interpret data for their customers.
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The real estate industry’s message remains that housing is a good “investment.” The question is: to whom?