Facebook’s face lift confusion provides businesses a good lesson in how not to confuse your customers while building your brand.
Matthew Ferrara offers ten ways to start focusing on what you can – and will – do this year to reach your success.
Hindsight is always 20/20, they say. Unless, of course, you spend most of your time navel gazing. So it’s almost myopic to point out that some ideas’ time has come. And other ideas’ time has passed. On one hand, it’s time for every sale to include in-house ancillary sales. On the other hand, [...]
Martial arts masters use their opponent’s strengths against them. Today’s business innovators can do the same. Rather than imitate or go along with the market leaders, discover what makes them vulnerable. Then target your competitive activities directly at these weaknesses. For example, the company with the most listings also has the most expenses. Imagine if [...]
The computer is powerful. Email is wonderful. Social networks exciting. But remember the pen is often mightier than all. Not all activities need to be computerized. Brainstorm with a pen and paper. Send a thank you message on a note card. Draw a picture on a flip chart. Great ideas and business often happen on [...]
What separates good agents from great ones? Almost always it’s a matter of goal clarity. Great agents have a written business plan – as straightforward as one sheet of paper – that identifies their specific goals. This helps them connect their daily activities to their desired outcomes, and make key decisions about anything – marketing, [...]
In one of the cruel ironies of the housing market today, the total number of units sold this year isn’t that far from historically normal volume. According to the National Association of REALTORS, the seasonally adjusted annual rate for sales in May is around 4.77 million – generally trending the pre-bubble long-term volume for a [...]
What do Hyatt, FedEx, Microsoft, and Burger King all have in common? They all started during recessions. And today they each are winning companies in their industries. Every one of them understood that recessions cause both economic uncertainty and reveal new opportunities. Their success is a result of capitalizing on the companies who went into [...]
Fantasy Island – (US) – The Federal Reserve today unveiled yet another plan to distort the housing industry and stave off a rebound in the marketplace by using Fannie Mae and Freddie Mac to encourage banks to offer mortgages as low as 4.5% – nearly a full point lower than what ‘unencouraged’ banks have currently priced [...]
One of the most exciting roles our company plays for real estate brokers and agents worldwide happens when we are called upon to do Strategic Planning with them. It’s fascinating to see how planning energizes people – even though many of them have been operating for years without a written plan (:>) Here are some [...]
