Matthew Ferrara offers a radical idea on leads management: Only assign new leads to agents who have a track record of turning prospects into closings. Imagine that!
Traditional housing reports lack useful data for the modern real estate consumer. What Gen X and Gen Y need to know in the future goes far beyond the traditional CMA.
Matthew Ferrara offers ten ways to start focusing on what you can – and will – do this year to reach your success.
November 12 – San Diego, CA – As the National Association of REALTORS Annual Convention opens this week in San Diego, Matthew Ferrara & Company announced the launch of its latest learning service, real estate brainchain (http://www.rebrainchain.com). The new online video learning community features high-quality training lessons for real estate professionals on a broad variety [...]
Why is it that some things just won’t go change? There, on my doorstep, was a reminder that some companies still don’t get it. Nearly two pounds of absurdity, neatly wrapped in a plastic bag, and personally delivered to to my front porch, was a reminder that the more things change, the more some things [...]
Yesterday found me on the 15th floor of the New York Times building in Manhattan, part of a trio of industry thinkers including Mike Staver and Steve Harney. Joining us for three hours of ”ask anything” discussion were some of the city’s finest brokers and managers. The host, Leading Real Estate Companies of the World, [...]
Which is harder to spot: The Loch Ness Monster or the housing industry recovery? Given the number of false sightings for both, it’s not hard to imagine that we’ll ever see either. It seems that few people can tell if they’re looking at a recovery or not: Even the “Voice of Real Estate” changes its [...]
Making mountains out of molehills seems to be a favorite activity in the real estate industry. First, it was the “internet” going to put brokers out of business. Then, it was websites who were “selling” real estate consumers back to agents as leads. Along the way the industry even ate its own, claiming REALTOR.COM was [...]
Two seemingly different mediums collided in my brain last night. First, I was reading a front-page story about a home that was struck by lightning and burned down the night before. I didn’t recognize the street name: Was it nearby or across town. My first inclination was to look for a map. Of course, there [...]
In one of the cruel ironies of the housing market today, the total number of units sold this year isn’t that far from historically normal volume. According to the National Association of REALTORS, the seasonally adjusted annual rate for sales in May is around 4.77 million – generally trending the pre-bubble long-term volume for a [...]
“Reports of my death are greatly exaggerated,” So quipped Mark Twain after hearing his demise had been published in the New York Times. The same might be said today about the real estate industry. A lot of hullabaloo has been making its way through the web these days – the end of brands, numbered days [...]
Real estate is a tricky business. At some point, you’d expect things to “mean” what they say. Yet we’re an industry that can’t even decide what exactly constitutes a “bedroom.” In some markets, it’s a broom closet; others extend the definition to unfinished attics. Of course, small dens and breakfast nooks in big-city condos qualify [...]
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In the news today, the real estate market soared as buyers finally concluded that the prices of houses on the market accurately reflected their needs and [...]
NAR turned 100 years old this year.
Think where we have come in 100 years. Think how fast our business has changed since the mid 1990s with the introduction of the internet into the business sector. With this anniversary in our midst it is time to think about new standards of performance for our business. Why? [...]
