by Matthew Ferrara | Jul 23, 2010 | Blog, Featured, Real Estate, rssfeed
Saying a home is just a “little” overpriced is like saying you’re just a “little” pregnant. Sellers who do it should insist on the full benefit of overpricing. And it’s in their agent’s best interest to help. Every day,...
by Matthew Ferrara | Jul 12, 2010 | Blog, Featured, Next Generation, rssfeed, Sales
Gathering your sales team and staff together for a meeting is an expensive proposition. Here are five ideas to make your office meetings count.In the sales industry, time is more important than marketing or technology, Ambitious sales people know this, which is why...
by Matthew Ferrara | Mar 29, 2010 | Blog, Featured, Opinion, rssfeed, Strategic Thinking
Recruiting has long been the magic talisman of the real estate industry. Mistaken though it might be, the idea that adding more bodies to the salesforce solves everything just won’t seem to go away. Until managers become fully committed to productivity, not body...
by Matthew Ferrara | Mar 22, 2010 | Blog, Featured, Marketing, rssfeed, Sales
One look at the research and it’s clear that most business growth comes from the easiest to implement and sustainable prospecting plans. Yet too many real estate professionals twist themselves into contortions – not to mention financial ruin –...
by Matthew Ferrara | Aug 14, 2009 | Featured, Management, Next Generation, Opinion, Real Estate, Research, rssfeed, Strategic Thinking, The Market
Yesterday found me on the 15th floor of the New York Times building in Manhattan, part of a trio of industry thinkers including Mike Staver and Steve Harney. Joining us for three hours of “ask anything” discussion were some of the city’s finest...
