Video entry from Matthew's blog titled "Why Overprice Property Just a Little? Go for it!"
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So what if the housing market takes another turn for the worse? Markets go up, markets go down. Unless you’re ready to quit selling real estate, what matters isn’t the market but your strategy. Here’s why.

Saying a home is just a “little” overpriced is like saying you’re just a “little” pregnant. Sellers who do it should insist on the full benefit of overpricing. And it’s in their agent’s best interest to help.

Conducting office meetings can be an expensive proposition. Follow these “do’s and don’ts” to make your office meetings really count.

Every time a newspaper story fails to accommodate this new requirements of the reader, we throw it away and decreasingly wish to purchase it in the future. Matthew explains why!
Watch this video Matthew discusses the great debate over whether agents compensation is at the heart of the industry's failings.
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Here’s a case study on everything NOT to do when dealing with GEN X consumers in the modern era. Sorry, Lenovo: You’re fired.

Here are ten simple phrases managers can work into their recruiting conversations with potential candidates. The agent’s reaction to any one of them should instantly tell you if you have found the right person for the job.

Even giant companies like Lenovo might find they really don’t understand how to satisfy the modern customer. What about your company?

Matthew Ferrara explains how real estate salespeople can grow their business every day by following the low-cost and sustainable Formula of Fives.

Matthew Ferrara offers some contrarian answers to an “ask anything” session at a recent real estate conference.

Matthew Ferrara’s presentations on Generation Differences in Real Estate and Leads Management from Leading Real Estate Companies of the World 2010 Conference in Las Vegas.

Matthew Ferrara offers a radical idea on leads management: Only assign new leads to agents who have a track record of turning prospects into closings. Imagine that!

Traditional housing reports lack useful data for the modern real estate consumer. What Gen X and Gen Y need to know in the future goes far beyond the traditional CMA.

Matthew Ferrara offers ten ways to start focusing on what you can – and will – do this year to reach your success.