by Matthew Ferrara | Aug 17, 2010 | Blog, Featured, rssfeed
So what if the housing market takes another turn for the worse? Markets go up, markets go down. Unless you’re ready to quit selling real estate, what matters isn’t the market but your strategy. Here’s why. What do WalMart, Nordstroms and...
by Matthew Ferrara | Jul 23, 2010 | Blog, Featured, Real Estate, rssfeed
Saying a home is just a “little” overpriced is like saying you’re just a “little” pregnant. Sellers who do it should insist on the full benefit of overpricing. And it’s in their agent’s best interest to help. Every day,...
by Matthew Ferrara | Jul 12, 2010 | Blog, Featured, Next Generation, rssfeed, Sales
Gathering your sales team and staff together for a meeting is an expensive proposition. Here are five ideas to make your office meetings count.In the sales industry, time is more important than marketing or technology, Ambitious sales people know this, which is why...
by Matthew Ferrara | Mar 29, 2010 | Blog, Featured, Opinion, rssfeed, Strategic Thinking
Recruiting has long been the magic talisman of the real estate industry. Mistaken though it might be, the idea that adding more bodies to the salesforce solves everything just won’t seem to go away. Until managers become fully committed to productivity, not body...
by Matthew Ferrara | Mar 25, 2010 | Blog, Featured, Opinion, rssfeed
Even with the latest and greatest technology, some companies are finding themselves outdated and losing customers. Contrary to popular belief, even the snazziest features and coolest components can’t make up for companies whose process fundamentally...