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Matthew presents ideas related to how buyers and sellers choose agents at the 2010 Coldwell Banker Rally.
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Matthew's video entry from his blog titled "Removing the Fear of Buying"
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With record low mortgage rates and record high affordability, it’s clearly not the economic fundamentals that are holding back buyers from the marketplace. Now it’s time for creative REALTORS to address the buyers’ sense of fear.
Posted by: Matthew Ferrara •
on Monday, July 19, 2010 at 7:33 am
Filed under: Blog, Featured, Management, Opinion, REALTORS, Sales, Strategic Thinking, Video Blogs, rssfeed
Tagged with: agents, consumer, economics, housing crisis, pricing, sellers, Strategic Thinking
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Posted by: Matthew Ferrara •
Filed under: Blog, Featured, Video Blogs, Videos, rssfeed
Tagged with: consumer, Consumers, Gen X, Gen Y, listings, Marketing, sellers, staging

Learn the six step approach to handling objections and focus on potential solutions with consumers.
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9 out of 10 Americans still have jobs. So why are consumer still struggling to take advantage of the sales of the century? Matthew discusses why.
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Every time a newspaper story fails to accommodate this new requirements of the reader, we throw it away and decreasingly wish to purchase it in the future. Matthew explains why!
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Matthew describes the challenges of communicating with GEN Y and how IM and Text communications are imperative for communicating them
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Posted by: Learning Network •
Filed under: MattTV, Videos
Tagged with: advertising, agents, brokers, buyers, Consumers, Gen Y, listings, Marketing, pricing, Sales, sellers

Matthew discusses GEN X's disillusionment with marketing terms and phrases and how they are influenced.
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Posted by: Learning Network •
Filed under: MattTV, Videos
Tagged with: advertising, agents, brokers, buyers, Consumers, Gen X, listings, Marketing, pricing, Sales, sellers

Matthew discusses the breakdown of Baby Boomers, GEN X and GEN Y demographics and how they will impact the real estate market during the next decade
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Matthew makes poignant example of who is responsible for setting the right price
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Posted by: Learning Network •
Filed under: MattTV, Videos
Tagged with: advertising, agents, brokers, buyers, Consumers, listings, Marketing, pricing, Sales, sellers

Matthew discusses the challenge of communicating with the GEN Y consumer.
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Posted by: Learning Network •
Filed under: MattTV, Videos
Tagged with: buyers, Consumers, Gen Y, leads, mobile, Next Generation, prospecting, real estate the next generation, sellers, technology, technology; social networking

Matthew demonstrates why classified ads don't work, especially for many first-time homebuyers.
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Matthew teaches how to overcome seller's interest for placing listiings in newspapers.
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Steve Harney reviews how the supply and demand curve affects pricing in the local markets.
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