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A review of the demographics and statistics of National Association of Realtors Members, compiled from Official NAR Report
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Catch up on the latest links, research, reports, videos and knowledge nuggets from Matthew Ferrara & Company with our OnScreen Summary.
Posted by: Matthew Ferrara •
on Wednesday, July 21, 2010 at 9:37 am
Filed under: Blog, Featured, Next Generation, Strategic Thinking, rssfeed
Tagged with: Consumers, internet, Management, research, Sales, technology

Conducting office meetings can be an expensive proposition. Follow these “do’s and don’ts” to make your office meetings really count.
Posted by: Matthew Ferrara •
on Monday, July 12, 2010 at 2:48 pm
Filed under: Blog, Featured, Next Generation, Sales, rssfeed
Tagged with: brokers, leadership, Management, Sales, standards of performance

Quick tip on staging as a marketing tool for your listings.
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Explore the modern pricing process and the influences of data on the seller's decision making process.
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Quick tip on using property and local area knowledge to market listings and respond to consumer inquiries.
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Learn the six step approach to handling objections and focus on potential solutions with consumers.
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Be prepared to talk about the five reasons homes don't sell with expired listing prospects.
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Matthew discusses the importance of trust in client relationships.
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Matthew discusses why buyers dislike the open house process.
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Posted by: Learning Network •
Filed under: MattTV, Videos
Tagged with: agents, baby boomers, buyers, consumer, Gen X, Gen Y, managers, N.A.R., research, Sales

Every time a newspaper story fails to accommodate this new requirements of the reader, we throw it away and decreasingly wish to purchase it in the future. Matthew explains why!
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Matthew describes the challenges of communicating with GEN Y and how IM and Text communications are imperative for communicating them
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Posted by: Learning Network •
Filed under: MattTV, Videos
Tagged with: advertising, agents, brokers, buyers, Consumers, Gen Y, listings, Marketing, pricing, Sales, sellers

Matthew discusses GEN X's disillusionment with marketing terms and phrases and how they are influenced.
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Posted by: Learning Network •
Filed under: MattTV, Videos
Tagged with: advertising, agents, brokers, buyers, Consumers, Gen X, listings, Marketing, pricing, Sales, sellers

Matthew discusses the breakdown of Baby Boomers, GEN X and GEN Y demographics and how they will impact the real estate market during the next decade
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Matthew makes poignant example of who is responsible for setting the right price
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Posted by: Learning Network •
Filed under: MattTV, Videos
Tagged with: advertising, agents, brokers, buyers, Consumers, listings, Marketing, pricing, Sales, sellers