Matthew Ferrara, Philosopher

All posts tagged research

We love to remind our clients of Peter Drucker's critical insight: Know the customer so well, that your products and services virtually sell themselves. So, here's are 33 things you need to know about them if you want to grow your business!  Read more

Maybe the National Association of REALTORS should have spent less time driving a bus around the country, and more time counting home sales?  Read more

Here's a quick video that combines the latest real estate consumer research data with the big trends in technology, social media and marketing. Enjoy!  Read more

How much did the modern REALTOR earn last year? Did they own an iPad? How many leads did their website generate? These answers and more in our annual summary of modern real estate professionals trends.  Read more

If I hear one more person tell me that they have an "older" client who doesn't use a computer, doesn't text, doesn't like Facebook and doesn't watch online video, I'm going to scream.  Read more

Polls and surveys are nice, but perhaps the best market research is to sit and chat with your customers. We think that would make for a fantastic office meeting, too!  Read more

For years we’ve been pointing out the failures of traditional marketing methods used in the real estate industry. But what happens when the “new” marketing approaches start to fail, too? Get ready for a real innovation challenge!  Read more

The first Baby Boomer officially hit 65 on January 1, 2011. Thereafter, 10,000 Boomers in the U.S. will turn 65 every day for the next 19 years. What will that mean for real estate?  Read more

Trying to catch customers' attention on Twitter isn't easy. So before you spent too much time tweeting today, you might want to know just who you're talking to.  Read more

According to Pew Research, college grads borrowed a lot more this decade than a generation ago. When they come home for the holidays this year, it might be to stay for a whole lot longer. It also means the first-time home buyer patterns are changing once again in our country.  Read more

There's a simpler explanation why housing prices might be falling in some markets, but it only makes sense if you understand what "list price" means.  Read more

The misinformation campaign about the housing market continues with yet another announcement of a “drop” that is entirely meaningless. When will real estate brokers take control of the information story?  Read more

Fannie and Freddie committed the biggest taxpayer fraud in history. It's time to put them away for good, and the head of their crime syndicate, HUD.  Read more

Successful sales organizations are relentlessly focused on one thing: the consumer. They resist the temptation to worry about competitors, and they target every action and innovation to creating customers who: Refer them to their friends. Come back in the future. The key to doing this well is to adopt a culture and infrastructure that listens and learns from consumers every day. We call this having a “consumer mindset.”

Even giant companies like Lenovo might find they really don't understand how to satisfy the modern customer. What about your company?  Read more