Check out the all-new Real Estate Brainchain website and video learning library for real estate professionals from Matthew Ferrara and Company.
In Part 1, we started the countdown towards May 1, the Day After. In Part 2, we offer ten suggestions for REALTORS to stay in business when the dust settles.
Where do most people enjoy the holidays? At home, in their back yards, around their fireplaces. All of which real estate professionals play a part in making special for millions of people. Whether the sun is shining or the snow is falling, REALTORS help make the holidays a little better for families around the world.
Hindsight is always 20/20, they say. Unless, of course, you spend most of your time navel gazing. So it’s almost myopic to point out that some ideas’ time has come. And other ideas’ time has passed. On one hand, it’s time for every sale to include in-house ancillary sales. On the other hand, [...]
Bizarre, Cool, Finally and Funny: Observations from the NAR Annual Conference, 2009
Each year, as thousands of REALTORS descend upon some unsuspecting city in American, we bring you observations from the event, complete with raised eyebrows of all kinds. This year’s Annual Convention of the National Association of REALTORS in San Diego is no exception: the [...]
November 12 – San Diego, CA – As the National Association of REALTORS Annual Convention opens this week in San Diego, Matthew Ferrara & Company announced the launch of its latest learning service, real estate brainchain (http://www.rebrainchain.com). The new online video learning community features high-quality training lessons for real estate professionals on a broad variety [...]
Live from NAR Starts Friday – with Matthew FerraraThose who do not learn the lessons of the past are doomed to repeat them. So said someone we’ve all long forgotten, but I’m sure you can Google it. But rather than worry about who said it, shouldn’t we be worrying about whether we’ve heeded the advice? [...]
Two seemingly different mediums collided in my brain last night. First, I was reading a front-page story about a home that was struck by lightning and burned down the night before. I didn’t recognize the street name: Was it nearby or across town. My first inclination was to look for a map. Of [...]
In one of the cruel ironies of the housing market today, the total number of units sold this year isn’t that far from historically normal volume. According to the National Association of REALTORS, the seasonally adjusted annual rate for sales in May is around 4.77 million – generally trending the pre-bubble long-term volume for a [...]
“Reports of my death are greatly exaggerated,” So quipped Mark Twain after hearing his demise had been published in the New York Times. The same might be said today about the real estate industry. A lot of hullabaloo has been making its way through the web these days – the end of brands, [...]
What one phrase has done more damage to the housing industry – consumer and practitioner alike – in the last two years? “I’m waiting for the bottom.” Buyers have been sitting on the sidelines, waiting for prices to hit their lows. Those REALTORS who didn’t just quit (200,000-plus of them did) similarly stuck their heads [...]
The people who told you the only thing that mattered was location, location, location: were lying, lying, lying! There is a simple solution to listings that don’t sell – price, price, price. If you want to survive in the real estate business you must know the secrets of proper pricing.
In this class you will learn [...]
What do Hyatt, FedEx, Microsoft, and Burger King all have in common? They all started during recessions. And today they each are winning companies in their industries. Every one of them understood that recessions cause both economic uncertainty and reveal new opportunities. Their success is a result of capitalizing on the companies who went into [...]
It’s been said that price is the most important factor in the sale of a home. If that’s true, then why spend all that time, effort and money marketing AND why have a class called 37 Ways to Market Your Listings? Exposure. That’s right Exposure. No matter how well priced a home is, if nobody [...]
Go beyond the basics of presentations and grab your customer’s attention with this PowerPoint training class. Learn how to apply the enhanced PowerPoint features to transform presentations into powered-up communications with your prospects and clients.
Learn how to:
Get started with the easy 1-2-3 of slide creation
Grab attention with images, shapes animation, audio & video
Give your presentations [...]
