Matt answers your questions about whether lead generating services are worth it, some good sources of real estate news and if blogs will replace static webpagesWatch this video
Matthew compares changes needed in the real estate industry to the changes made by Virgin Airlines.Watch this video
Matthew discusses the evolutionary change facing the industry from new demographics and values during his flagship keynote presentation, "Real Estate, The Next Generation."Watch this video
Matthew discusses the challenges that every industry faces from the generational transformation of consumers.Watch this video
Matthew provides a compelling view of the GEN Y generation including habits, financial impacts, communications and relationships.Watch this video
Matthew discusses the breakdown of Baby Boomers, GEN X and GEN Y demographics and how they will impact the real estate market during the next decadeWatch this video
Matthew Ferrara explores the traits and habits of the Gen X real estate buyer and seller in the keynote seminar, Real Estate The Next Generation.Watch this video
Matthew Ferrara offers some contrarian answers to an “ask anything” session at a recent real estate conference.
Matthew Ferrara offers a radical idea on leads management: Only assign new leads to agents who have a track record of turning prospects into closings. Imagine that!
On Screen – a new weekly “launch” of news, commentary, resources, bloggers and other information you can use to get your week started – from Matthew Ferrara & Company.
Where do most people enjoy the holidays? At home, in their back yards, around their fireplaces. All of which real estate professionals play a part in making special for millions of people. Whether the sun is shining or the snow is falling, REALTORS help make the holidays a little better for families around the world.
Bizarre, Cool, Finally and Funny: Observations from the NAR Annual Conference, 2009 Each year, as thousands of REALTORS descend upon some unsuspecting city in American, we bring you observations from the event, complete with raised eyebrows of all kinds. This year’s Annual Convention of the National Association of REALTORS in San Diego is no exception: the 14,000 vendors, agents and industry leaders left us with no lack of bizarre, cool, finally and funny observations to share with you. So, without further ado, here goes. Bizarre: Why do all of the REALTOR conventions happen in cities with soaring homeless rates? It seems the height of irony that so many “home ownership professionals” gather in San Francisco, San Diego, New Orleans and Washington DC – ostensibly to learn new ways to sell more homes – only to find themselves taking the bus from hotel to convention center because the streets are overcrowded with people – without homes. Now, this isn’t to suggest that real estate conventions should only be held in places with low homeless rates – say, a nice tropical island – but it is to say that maybe the “local tour of luxury homes” and “annual pean to hammer-swinging a [...]
November 12 – San Diego, CA – As the National Association of REALTORS Annual Convention opens this week in San Diego, Matthew Ferrara & Company announced the launch of its latest learning service, real estate brainchain (http://www.rebrainchain.com). The new online video learning community features high-quality training lessons for real estate professionals on a broad variety of topics like sales, marketing, technology and management. As easy to use as YouTube, but with real estate specific content, brainchain launches with almost 100 ready-to-learn lessons featuring some of the industry’s top trainers. “Brainchain changes the paradigm in online learning for REALTORS,” says Matthew Ferrara, CEO of Matthew Ferrara & Company, the parent of brainchain. “In the last two decades, we have repeatedly delivered innovations in real estate training, first by incorporating technology into the classroom, then by creating the industry’s largest delivery system of webinars. We’ll deliver more than 3500 webinars this year alone, but we still don’t think that’s enough availability and affordability for the industry. That’s why we’re introducing real estate brainchain.” The new platform uses the latest video innovations to change how real estate professionals use the internet to grow their business. While many real estate agents have been using [...]
Live from NAR Starts Friday – with Matthew FerraraThose who do not learn the lessons of the past are doomed to repeat them. So said someone we’ve all long forgotten, but I’m sure you can Google it. But rather than worry about who said it, shouldn’t we be worrying about whether we’ve heeded the advice? As 20,000 REALTORS make the annual migration to the National Association of REALTORS Convention, maybe we can know what to expect by looking back at what happened last time.
Readers of our column know that we called the beginning of the end of search engines some time ago, when we noted that Facebook and MySpace had already started to generate more ad views and targeted traffic than Yahoo and Google. Unfortunately, Microsoft didn’t seem to have read our post, and went ahead with Bing. Microsoft calls it a “decision engine” and it certainly works differently than the traditional search sites. Yet technology improvements aside, none of the search engine players have considered the basic question: Do people really “search” for things on the internet any more?
