Thursday, September 2nd, 2010

It’s up to local real estate professionals to keep the American Dream alive. It’s a tough job, but they’re the best ones to do it. Here’s why.

It’s been at least a decade since real estate listings hit the web – plenty of time to try every trick to attract consumers. Unfortunately, some websites are still trying dinosaur ideas, scaring away the next generation real estate consumer.

If you think communicating with Gen X sellers and Gen Y buyers was tough, get ready for a whole new level of (neo)communication as the “next, next generation” and hope you don’t see CYA L8R, RLTR come across your cell phone.

Matthew's blog entry titled "NAR's RPR should RIP ASAP"
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Matthew compares changes needed in the real estate industry to the changes made by Virgin Airlines.
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Matthew investigates a strategic change in Starbuck's business model and relates it to the real estate industry.
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Matthew discusses the great debate over whether agents compensation is at the heart of the industry's failings.
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Matthew discusses the evolutionary change facing the industry from new demographics and values during his flagship keynote presentation, "Real Estate, The Next Generation."
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Matthew discusses the challenges that every industry faces from the generational transformation of consumers.
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Matthew provides a compelling view of the GEN Y generation including habits, financial impacts, communications and relationships.
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Matthew discusses the challenge of communicating with the GEN Y consumer.
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Matthew discusses how the Technology Revolution has fueled the availability and desire for buyes to want more videos for home listings.
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Matthew shows how GEN X consumers will use social networking to find testimonials, references, blogs and recommendations to learn more about you and leverage their "referrals."
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Matthew discusses how GEN X accumulates data, but needs real estate agents to help them analyze it and make good decisions.
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Matthew reminds the audience that many of them were successful in the past when market conditions were not so favorable.
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