On Screen – a new weekly “launch” of news, commentary, resources, bloggers and other information you can use to get your week started – from Matthew Ferrara & Company.
During the holidays, most of us are taking some time to slow down, enjoy the season, and recharge the batteries. It’s been a tough year – and next year will likely prove just as tough. But while it’s important to enjoy the festivities and good cheer, don’t forget that January 2 will likely be the [...]
Are social network games just for fun – or powerful sales tools. Matthew Ferrara explores the Gen X / Gen Y sales potential of Farmville and other social media fun.
Peter Drucker said that the purpose of marketing is to make sales superfluous. That should come as welcome wisdom to the real estate industry that is comprised of so many reluctant salespeople who won’t telemarket, interact at open houses or even join Facebook (latest numbers show less than 35% of REALTORS with a social networking [...]
It has often been said that sales is a contact sport. If so, then every opportunity to work closely with consumers is a sales moment. Real estate sales professionals know that it’s all about relationships. So it’s important to never let a good sales moment go to waste. If you’re serious about a sales career, [...]
Blogging is both art and tax. Good blogging means turning a steady flow of useful ideas into interesting content. Bloggers must be good writers. And developing a readership takes a lot of time each day and week. So it’s not unusual for busy salespeople to worry that they’ll never really leverage the medium, tending instead [...]
Ten Questions with Real Estate Expert Matthew Ferrara
By Dianna Kawell
Reposted with permission from WCR’s site.Real estate is becoming an increasingly technology-driven industry. Every day, a typical REALTOR® depends heavily on her laptop, GPS and digital camera to get the job done. For what was long believed to be a face-to-face business, 88 percent of REALTORS® [...]
Real estate is a tricky business. At some point, you’d expect things to “mean” what they say. Yet we’re an industry that can’t even decide what exactly constitutes a “bedroom.” In some markets, it’s a broom closet; others extend the definition to unfinished attics. Of course, small dens and breakfast nooks in big-city condos qualify [...]
Here’s an idea to make any agent’s day: If you’re finally fed up with the poor results and high costs of postcard mailings, newspaper ads and cold calls, and you’ve come to the conclusion that blind mass-email marketing makes you more annoying than maybe it’s time to get LinkedIn.
Or MySpaced. Or RealTowned. Or Facebooked. Or [...]
Is it millions or billions that are spent every year trying to generate leads in real estate? I’m not sure, but I can say with some confidence that most of it is a total waste of money. By now, most everybody in the industry has heard that the vast majority of REALTORS treat online leads [...]
Prospecting Simplified with Microsoft Outlook
With a hundred emails a day, a schedule full of tasks, three listing presentations, a showing and a training class, how is a modern real estate agent ever supposed to keep up with her marketing plan? Simple, if you let technology do the work! Regular readers of this column know that [...]
by Matthew Ferrara
Successful sales professionals know their careers depend upon good networking. Connecting to consumers and other industry players remains the purpose of REALTOR Associations, chambers of commerce, condo associations and country clubs. Networking is the source of new leads and referrals. Yet in a faster, busier world, where there’s less time to go to [...]
