Matthew Ferrara, Philosopher

All posts tagged prospecting

It's November 2: Do you know where your business plan is? While others are winding down for the holidays, you can gain significant market advantage if you're ramping up for 2012 - today! Here are four ways to do it.  Read more

Good social networking is much more than lots of updates; It's hard work if you hope to turn it into new business. Here are four ways to help shape up social presence  Read more

Nowadays, you'd think there's nothing more to do online than social networking. But don't count out the power and potential of the Old Internet just yet!  Read more

Do you know what others are saying about you online? Here are three techniques to keep an eye on your business buzz in social media.  Read more

If the first thing you do when you meet an old friend for lunch is whip out a copy of your newspaper advertising, you're probably doomed to failure when it comes to Facebook.  Read more

Tweet, text or type an email. Communicating is easier and faster than ever. Yet are there still certain times where it's still best to meet in person or pick up the phone?  Read more

Matthew Ferrara explains how real estate salespeople can grow their business every day by following the low-cost and sustainable Formula of Fives.  Read more

On Screen - a new weekly "launch" of news, commentary, resources, bloggers and other information you can use to get your week started - from Matthew Ferrara & Company.  Read more

During the holidays, most of us are taking some time to slow down, enjoy the season, and recharge the batteries. It’s been a tough year – and next year will likely prove just as tough. But while it’s important to enjoy the festivities and good cheer, don’t forget that January 2 will likely be the most important day of the next twelve months. For REALTORS especially.

Are social network games just for fun - or powerful sales tools. Matthew Ferrara explores the Gen X / Gen Y sales potential of Farmville and other social media fun.  Read more

Peter Drucker said that the purpose of marketing is to make sales superfluous. That should come as welcome wisdom to the real estate industry that is comprised of so many reluctant salespeople who won’t telemarket, interact at open houses or even join Facebook (latest numbers show less than 35% of REALTORS with a social networking presence). So what can be done to improve the pathetic listing sheets, the photo-less listings or sea-sick virtual tours that are undermining so many sales? Perhaps a quick art lesson could help.

Blogging is both art and tax. Good blogging means turning a steady flow of useful ideas into interesting content. Bloggers must be good writers. And developing a readership takes a lot of time each day and week. So it’s not unusual for busy salespeople to worry that they’ll never really leverage the medium, tending instead to go for quick contributions in their Facebook updates. Yet there is opportunity in between the blog and the burst, providing ample opportunity to show off your knowledge, influence your contacts and develop new business. It’s called LinkedIn Answers, and it may just be the  Read more

Ten Questions with Real Estate Expert Matthew Ferrara By Dianna Kawell Reposted with permission from WCR’s site.Real estate is becoming an increasingly technology-driven industry. Every day, a typical REALTOR® depends heavily on her laptop, GPS and digital camera to get the job done. For what was long believed to be a face-to-face business, 88 percent of REALTORS® now report using e-mail as the preferred method of communicating with their clients.However, REALTOR® Web sites may be the one neglected piece of the technology puzzle. Perhaps, it is because agents see little tangible results from their personal Web sites. In the latest  Read more

Here’s an idea to make any agent’s day: If you’re finally fed up with the poor results and high costs of postcard mailings, newspaper ads and cold calls, and you’ve come to the conclusion that blind mass-email marketing makes you more annoying than maybe it’s time to get LinkedIn. Or MySpaced. Or RealTowned. Or Facebooked. Or a member of just about any of the hundred or so major social networking sites. No matter how you look at it, the opportunities just add up. First, look at the research. No, not the online web blather: of course the social network sites  Read more