FHA is about to change the rules for backing future loans. Will REALTORS be ready when the government-backed subsidies get harder to come by?

Why is it that some things just won’t go change? There, on my doorstep, was a reminder that some companies still don’t get it. Nearly two pounds of absurdity, neatly wrapped in a plastic bag, and personally delivered to to my front porch, was a reminder that the more things change, the more some things [...]

The people who told you the only thing that mattered was location, location, location: were lying, lying, lying! There is a simple solution to listings that don’t sell – price, price, price. If you want to survive in the real estate business you must know the secrets of proper pricing.

In this class you will learn [...]

Let’s help sellers make better decisions by leveraging their emotional intelligence. Not market intelligence, but emotional. For the first half of the listing presentation, let’s take sellers for a ride. Drive them around the neighborhood to see the other homes they are competing against. Get them inside, to see with their own eyes, smell with their own nose and feel with their own emotions what they are up against. Let them experience the newer, older, better, worse – firsthand. Almost like a buyer again.

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Ask any broker today what his “number one” problem with the market conditions, and he’ll tell you either there’s too much inventory or it’s all overpriced. [...]

Nobody knows better – or at least, should – why homes aren’t selling in the marketplace. No, it’s not because of the mortgage meltdown: Contrary to popular belief, mortgage rates are still historically low and credit-worthy buyers experiencing no problems securing finance. And there are plenty of potential buyers. Most REALTORS will tell you they [...]