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Poor REALTOR.COM!

I feel bad for REALTOR.COM. Let me start by saying that I like REALTOR.COM – I really do. They’re a hard working bunch that puts lots of time, energy and effort into promoting other people’s products. They aren’t always perfect – yet they...

Pope to REALTORS: No MRE XCUSES

What will it take to get REALTORS to modernize their skills? NAR’s 2008 Member Profile indicates only 11% of REALTORS use text messaging (cell phone) with current clients; 4% said they used SMS with past clients; and 5% with prospects. In a report with an...

No Photos, Please!

Regular readers of this column may remember the installment, No Photos, No Buyers, No Kidding, where I exhorted real estate agents to make every effort to upload multiple photos to every listing on their website. Back then, the argument was that online listings...