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Matt answers your questions about the newest business innovations, the best marketing methods today and how to monitor your social media presence
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Matthew encourages investing more time online than in news papers at the 2009 Coldwell Banker Rally.
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Matthew discusses print mailings and their effectiveness at the 2009 Coldwell Banker Rally.
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Matthew discusses open house goals at the 2010 Coldwell Banker Rally.
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Matthew explains good and bad marketing tactics by real estate professionals during a seminar at the 2010 Coldwell Banker Rally.
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Nowadays, you’d think there’s nothing more to do online than social networking. But don’t count out the power and potential of the Old Internet just yet!
Posted by: Matthew Ferrara •
on Thursday, July 29, 2010 at 10:17 am
Filed under: Blog, Featured, Next Generation, Opinion, REALTORS, Strategic Thinking, rssfeed
Tagged with: advertising, internet, listings, Marketing, Next Generation, prospecting, web

Matthew reviews how to best use the micro blogging platform "Twitter" in the real estate industry
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If you think communicating with Gen X sellers and Gen Y buyers was tough, get ready for a whole new level of (neo)communication as the “next, next generation” and hope you don’t see CYA L8R, RLTR come across your cell phone.
Posted by: Matthew Ferrara •
on Tuesday, July 20, 2010 at 7:54 am
Filed under: Blog, Featured, Next Generation, REALTORS, Real Estate, rssfeed
Tagged with: consumer, Gen X, Gen Y, Marketing, Next Generation, real estate the next generation, social media, technology
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Posted by: Matthew Ferrara •
Filed under: Blog, Featured, Video Blogs, Videos, rssfeed
Tagged with: consumer, Consumers, Gen X, Gen Y, listings, Marketing, sellers, staging

Do you know what others are saying about you online? Here are three techniques to keep an eye on your business buzz in social media.
Posted by: Matthew Ferrara •
on Tuesday, July 13, 2010 at 8:06 am
Filed under: Blog, Featured, Management, Social Networking, Technology, rssfeed
Tagged with: Facebook, Marketing, prospecting, Social Networking

Learn five different marketing methods for reaching your sphere of influence and building your business.
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Quick tip on staging as a marketing tool for your listings.
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Explore the modern pricing process and the influences of data on the seller's decision making process.
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Quick tip on using property and local area knowledge to market listings and respond to consumer inquiries.
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Be prepared to talk about the five reasons homes don't sell with expired listing prospects.
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