by Matthew Ferrara | Sep 30, 2013 | Blog, Featured, Marketing, rssfeed, Social Networking
The secret to making great online viral video is as easy as keeping your eye on the….. chicken. What will it take for you to make a great video? That’s the question I often ask audiences as we explore the potential of video marketing in the social...
by Matthew Ferrara | Jul 30, 2012 | Blog, Marketing, rssfeed
Lessons from St Peter’s Cathedral in Vienna for today’s marketing strategies. Recently I had the pleasure of teaching for a couple of days in Vienna, Austria. It was a fantastic experience, not only because the attendees were some of the top brokers...
by Matthew Ferrara | Jul 18, 2012 | Blog, Marketing, rssfeed
Follow these ten tips for making your marketing videos even better! We’ve been telling you that video was going to be big for a long time. The stats are amazing. The global reach is compelling. Even the Pope is using a video camera when he Skypes. So it’s...
by Matthew Ferrara | Dec 1, 2011 | Blog, Featured, Marketing, rssfeed, Strategic Thinking
We’ve long argued that search placement is losing ground to social networking for brand marketers. Still, it’s only fitting we point out this cool graph from Nielsen about who consumers trust more: Trust us – it’s worth the read. How we use the...
by Matthew Ferrara | Sep 12, 2011 | Blog, Featured, rssfeed, Sales
Last month, my neighbor’s house sold three times. Once at 4pm on a Tuesday, again at 10 on Wednesday; and finally at noon last Friday. Too bad their listing agent didn’t know it. Here’s a lesson, from where the rubber-hits-the-road in sales. Last month, I had...
