Matthew Ferrara, Philosopher

All posts tagged Marketing

The secret to making great online viral video is as easy as keeping your eye on the..... chicken.  Read more

Watch Matthew Ferrara explain three tips on making your marketing videos better.  Read more

Can your app anticipate what I want to do next? It should.  Read more

Trust is the ultimate marketing tool.  Read more

How to make your pictures say a thousand words.  Read more

Even a LEGO Super Star Destroyer demands video marketing!  Read more

Ebay will roll out its new Pinterest-styled homepage soon, featuring a picture-oriented experience. Makes us wonder why more e-commerce sites aren't doing the same?  Read more

Can your brand make customers hide the evidence they were just talking to your competitor?  Read more

Lessons from St Peter's Cathedral in Vienna for today's marketing strategies.  Read more

Follow these ten tips for making your marketing videos even better!  Read more

With all the fuss over publishing listings in every nook and cranny of the internet, we thought it might be helpful to ask: Just how far do people move, typically?  Read more

Continuing our recent theme on the power of video to engage consumers, Comscore noted this week that more than 200 billion online videos were watched around the world in October. The only question is, were any created by you?  Read more

We've long argued that search placement is losing ground to social networking for brand marketers. Still, it's only fitting we point out this cool graph from Nielsen about who consumers trust more: Trust us - it's worth the read.  Read more

Last month, my neighbor’s house sold three times. Once at 4pm on a Tuesday, again at 10 on Wednesday; and finally at noon last Friday. Too bad their listing agent didn’t know it.  Read more

As tablets and smartphones grow at record-setting pace, website design needs to catch up. When users point-and-tap rather than mouse-and-click, delivering a great customer experience needs a whole new design approach. Here are five ideas to start.  Read more