In a tough market, real estate companies need everyone to contribute their best efforts daily. Agents need to prospect, follow up on leads and ask for referrals. Marketing departments need to revamp websites, produce constant blog content and create company buzz on social networks. And what should managers do to contribute their best? Get out [...]
According to a new survey by NAR, by a factor of 4, most buyers think open houses are far more useless than they were just a year ago.
What separates good agents from great ones? Almost always it’s a matter of goal clarity. Great agents have a written business plan – as straightforward as one sheet of paper – that identifies their specific goals. This helps them connect their daily activities to their desired outcomes, and make key decisions about anything – marketing, [...]
In one of the cruel ironies of the housing market today, the total number of units sold this year isn’t that far from historically normal volume. According to the National Association of REALTORS, the seasonally adjusted annual rate for sales in May is around 4.77 million – generally trending the pre-bubble long-term volume for a [...]
The people who told you the only thing that mattered was location, location, location: were lying, lying, lying! There is a simple solution to listings that don’t sell – price, price, price. If you want to survive in the real estate business you must know the secrets of proper pricing.
In this class you will learn [...]
What do Hyatt, FedEx, Microsoft, and Burger King all have in common? They all started during recessions. And today they each are winning companies in their industries. Every one of them understood that recessions cause both economic uncertainty and reveal new opportunities. Their success is a result of capitalizing on the companies who went into [...]
Winning Over the Expired Seller & FSBO
Economic times are tough. Everyone is feeling the pinch. Inventory is flooding the market and financing is harder to come by. When times get tough you have two choices; get back to the basics or get out of the business!
The Expired Listings and For Sale By Owners are two [...]
Why do some agents make more sales than others? What makes some agents capable of creating sales when others struggle for a single lead? Contrary to popular belief, it’s not a cool web tool or a more expensive marketing plan. Almost always it comes down to a single, consistent factor, no matter what company or [...]
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In the news today, the real estate market soared as buyers finally concluded that the prices of houses on the market accurately reflected their needs and [...]
Here’s a cool tool I’ve been playing with for a few weeks. It’s called Viigo and it’s a RSS reader for your Smartphone. I’ve been testing it on my Blackberry Pearl (which still continues to leave my students in awe at the fact that they don’t need to carry around lunch-box sized smartphones unless their [...]
Just had a great conversation with Karen today about leads (if you don’t know Karen, she’s our Executive Director conversion and national averages. Our consultants and trainers are constantly being asked about the “key” to success in online leads conversion: is it software, is it an auto reply, is it template emails. Well, yes, sure, [...]
