Matthew Ferrara’s presentations on Generation Differences in Real Estate and Leads Management from Leading Real Estate Companies of the World 2010 Conference in Las Vegas.
The recession holds answers to the real estate industry’s troubles – if it’s willing to listen. Otherwise it might just find out who’s buried in Grant’s tomb.
Matthew Ferrara offers a radical idea on leads management: Only assign new leads to agents who have a track record of turning prospects into closings. Imagine that!
In a tough market, real estate companies need everyone to contribute their best efforts daily. Agents need to prospect, follow up on leads and ask for referrals. Marketing departments need to revamp websites, produce constant blog content and create company buzz on social networks. And what should managers do to contribute their best? Get out [...]
On Screen – a new weekly “launch” of news, commentary, resources, bloggers and other information you can use to get your week started – from Matthew Ferrara & Company.
Perhaps the Aflac spokesduck can teach real estate brokers how to avoid quacking-up by the time the housing market turns around.
New, online learning platform enables companies to provide on-demand, eLearning training with leading industry educators and trainers.
The real estate industry is ripe for a serious game changer. By that, I don’t mean some company that comes along fiddling with commissions or cutesy technology marketing. I’m talking something that causes customers to stand up and say, Wow! I’m definitely working with that company. We’ve talked about this before in our blog, but [...]
According to the Wall Street Journal real estate blog, a “W” or “U” shaped recovery is shaping up to be the most likely curve for the real estate industry, if not the economy as a whole. According to one property mortgage insurance group, there’s still another 12% drop to go in most markets. And even [...]
For some time now, I’ve been asking myself if I’d missed the point about Twitter. Give it some time, I told myself. Sometimes these new technologies just need to shake themselves out. Originally, Motorola shelved the mouse as an input device, only to have someone dust it off years later and make it the tool [...]
A recent Businessweek article featuring Starbucks CEO Howard Schultz should be required reading for REALTORS. Its main point – that the Starbucks that told its employees “do anything you feel like” has finally met the cold reality of customer expectations. With sales dropping and stores closing, the Seattle-based giant has had to wake up and [...]
Yesterday found me on the 15th floor of the New York Times building in Manhattan, part of a trio of industry thinkers including Mike Staver and Steve Harney. Joining us for three hours of ”ask anything” discussion were some of the city’s finest brokers and managers. The host, Leading Real Estate Companies of the World, [...]
Making mountains out of molehills seems to be a favorite activity in the real estate industry. First, it was the “internet” going to put brokers out of business. Then, it was websites who were “selling” real estate consumers back to agents as leads. Along the way the industry even ate its own, claiming REALTOR.COM was [...]
Martial arts masters use their opponent’s strengths against them. Today’s business innovators can do the same. Rather than imitate or go along with the market leaders, discover what makes them vulnerable. Then target your competitive activities directly at these weaknesses. For example, the company with the most listings also has the most expenses. Imagine if [...]
The computer is powerful. Email is wonderful. Social networks exciting. But remember the pen is often mightier than all. Not all activities need to be computerized. Brainstorm with a pen and paper. Send a thank you message on a note card. Draw a picture on a flip chart. Great ideas and business often happen on [...]
