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Video entry from Matthew's blog titled "Why Overprice Property Just a Little? Go for it!"
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It’s been at least a decade since real estate listings hit the web – plenty of time to try every trick to attract consumers. Unfortunately, some websites are still trying dinosaur ideas, scaring away the next generation real estate consumer.
Posted by: Learning Network •
on Thursday, August 5, 2010 at 11:27 am
Filed under: Blog, Featured, Next Generation, Strategic Thinking, rssfeed
Tagged with: advertising, Consumers, Gen X, Gen Y, internet, listings, MLS, Next Generation, real estate the next generation

Nowadays, you’d think there’s nothing more to do online than social networking. But don’t count out the power and potential of the Old Internet just yet!
Posted by: Matthew Ferrara •
on Thursday, July 29, 2010 at 10:17 am
Filed under: Blog, Featured, Next Generation, Opinion, REALTORS, Strategic Thinking, rssfeed
Tagged with: advertising, internet, listings, Marketing, Next Generation, prospecting, web

Saying a home is just a “little” overpriced is like saying you’re just a “little” pregnant. Sellers who do it should insist on the full benefit of overpricing. And it’s in their agent’s best interest to help.
Posted by: Matthew Ferrara •
on Friday, July 23, 2010 at 8:49 am
Filed under: Blog, Featured, REALTORS, Video Blogs, rssfeed
Tagged with: agents, brokers, buyers, Consumers, economics, listings, Management, standards of performance
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Posted by: Matthew Ferrara •
Filed under: Blog, Featured, Video Blogs, Videos, rssfeed
Tagged with: consumer, Consumers, Gen X, Gen Y, listings, Marketing, sellers, staging

Quick tip on staging as a marketing tool for your listings.
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Quick tip on using property and local area knowledge to market listings and respond to consumer inquiries.
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Learn the six step approach to handling objections and focus on potential solutions with consumers.
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Spread the word around your listings to neighbors and target prospects to help sell your inventory effectively.
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Matthew describes the challenges of communicating with GEN Y and how IM and Text communications are imperative for communicating them
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Posted by: Learning Network •
Filed under: MattTV, Videos
Tagged with: advertising, agents, brokers, buyers, Consumers, Gen Y, listings, Marketing, pricing, Sales, sellers

Matthew discusses GEN X's disillusionment with marketing terms and phrases and how they are influenced.
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Posted by: Learning Network •
Filed under: MattTV, Videos
Tagged with: advertising, agents, brokers, buyers, Consumers, Gen X, listings, Marketing, pricing, Sales, sellers

Matthew makes poignant example of who is responsible for setting the right price
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Posted by: Learning Network •
Filed under: MattTV, Videos
Tagged with: advertising, agents, brokers, buyers, Consumers, listings, Marketing, pricing, Sales, sellers

Matthew demonstrates why classified ads don't work, especially for many first-time homebuyers.
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Matthew teaches how to overcome seller's interest for placing listiings in newspapers.
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Discover how proper pricing has a direct impact on the ability to market listings and attract buyers in a competitive marketplace.
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