Video entry from Matthew's blog titled "Why Overprice Property Just a Little? Go for it!"
Watch this video

It’s been at least a decade since real estate listings hit the web – plenty of time to try every trick to attract consumers. Unfortunately, some websites are still trying dinosaur ideas, scaring away the next generation real estate consumer.

Nowadays, you’d think there’s nothing more to do online than social networking. But don’t count out the power and potential of the Old Internet just yet!

Saying a home is just a “little” overpriced is like saying you’re just a “little” pregnant. Sellers who do it should insist on the full benefit of overpricing. And it’s in their agent’s best interest to help.

Watch this video Quick tip on staging as a marketing tool for your listings.
Watch this video Quick tip on using property and local area knowledge to market listings and respond to consumer inquiries.
Watch this video Learn the six step approach to handling objections and focus on potential solutions with consumers.
Watch this video Spread the word around your listings to neighbors and target prospects to help sell your inventory effectively.
Watch this video Matthew describes the challenges of communicating with GEN Y and how IM and Text communications are imperative for communicating them
Watch this video Matthew discusses GEN X's disillusionment with marketing terms and phrases and how they are influenced.
Watch this video Matthew makes poignant example of who is responsible for setting the right price
Watch this video Matthew demonstrates why classified ads don't work, especially for many first-time homebuyers.
Watch this video Matthew teaches how to overcome seller's interest for placing listiings in newspapers.
Watch this video Discover how proper pricing has a direct impact on the ability to market listings and attract buyers in a competitive marketplace.
Watch this video