During the holidays, most of us are taking some time to slow down, enjoy the season, and recharge the batteries. It’s been a tough year – and next year will likely prove just as tough. But while it’s important to enjoy the festivities and good cheer, don’t forget that January 2 will likely be the [...]
Peter Drucker said that the purpose of marketing is to make sales superfluous. That should come as welcome wisdom to the real estate industry that is comprised of so many reluctant salespeople who won’t telemarket, interact at open houses or even join Facebook (latest numbers show less than 35% of REALTORS with a [...]
The people who told you the only thing that mattered was location, location, location: were lying, lying, lying! There is a simple solution to listings that don’t sell – price, price, price. If you want to survive in the real estate business you must know the secrets of proper pricing.
In this class you will learn [...]
It’s been said that price is the most important factor in the sale of a home. If that’s true, then why spend all that time, effort and money marketing AND why have a class called 37 Ways to Market Your Listings? Exposure. That’s right Exposure. No matter how well priced a home is, if nobody [...]
Go beyond the basics of presentations and grab your customer’s attention with this PowerPoint training class. Learn how to apply the enhanced PowerPoint features to transform presentations into powered-up communications with your prospects and clients.
Learn how to:
Get started with the easy 1-2-3 of slide creation
Grab attention with images, shapes animation, audio & video
Give your presentations [...]
Winning Over the Expired Seller & FSBO
Economic times are tough. Everyone is feeling the pinch. Inventory is flooding the market and financing is harder to come by. When times get tough you have two choices; get back to the basics or get out of the business!
The Expired Listings and For Sale By Owners are two [...]
Sometimes, you just have to learn the hard way. That seems to be the real estate industry’s preferred method of implementing technology tools – at least for the last twenty years or so. A herald comes over the hill, the masses become excited, everyone just starts doing it: And that’s when the highest risk to [...]
Here’s a question that’s certain to be avoided by the real estate industry: What are you planning to do on the day that “taking a listing” becomes totally irrelevant? It’s coming, of course, and it’s not just because of a “housing recession” or any such calamity. Real estate based upon consumer needs, not actual “listings” [...]
I feel bad for REALTOR.COM. Let me start by saying that I like REALTOR.COM – I really do. They’re a hard working bunch that puts lots of time, energy and effort into promoting other people’s products. They aren’t always perfect – yet they keep trying, and trying, and trying. And they do have the number [...]
I know, I probably deserve it. I’m the one who’s constantly poking and pushing and prodding the REALTOR population to put more property video online. I should have learned my lesson, though, after I cajoled the industry into putting more photos online, only to have ended up with the creepy, scary stuff we’re seeing today.
I [...]
According to the NAR Survey of Home Buyers and Sellers (2007), buyers who search online real estate want to see the following (In order of importance):
Pictures
Property Descriptions
Virtual Tours
Area info
Maps
Agent Info
Now, most real estate agents look at this list and immediately see #6 and get all upset. What? It’s not about me? They don’t want to [...]
Here’s an quick thought that could have a profound effect on how REALTORS can improve their business:
Use what you already have.
It’s amazing how many of us already have enough technology to list and sell homes for three careers. Yet for some reason, agents and brokers are always on the hunt for the “next silver bullet” [...]
Regular readers of this column may remember the installment, No Photos, No Buyers, No Kidding, where I exhorted real estate agents to make every effort to upload multiple photos to every listing on their website. Back then, the argument was that online listings without photos were about as useless as jargon-abbreviated classifieds in the back [...]
After another week on the road teaching some sessions and having lots of fun with my students, I’m happy to report that there seems to be a consensus amongst the (remaining) real estate professionals in the country: The Basics are Back.
You know, things like prospecting, following up on visitors to your open house, being organized, [...]
Why do REALTORS think that the solution to sluggish sales of their listings is simply to put them on more websites online? Recently, a barrage of offers for REALTORS have found their way into my inbox, each promising to distribute my listings to more sites, more feeds, more portals than the other guys. The reasoning [...]
