Thursday, September 2nd, 2010

It’s been at least a decade since real estate listings hit the web – plenty of time to try every trick to attract consumers. Unfortunately, some websites are still trying dinosaur ideas, scaring away the next generation real estate consumer.

Nowadays, you’d think there’s nothing more to do online than social networking. But don’t count out the power and potential of the Old Internet just yet!

Catch up on the latest links, research, reports, videos and knowledge nuggets from Matthew Ferrara & Company with our OnScreen Summary.

Matthew poses the question "Do people really "search" for things on the internet any more?"
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Matthew shows that there is opportunity in between the blog and the burst, providing ample opportunity to show off your knowledge, influence your contacts and develop new business. It's called LinkedIn Answers, and it may just be the answer you need.
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Tip #1 on Social Networking for Broker-Managers
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Watch a demonstration on how to change your profile picture in Facebook
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Using For Sale by Owner websites to generate more leads for listings, buyer clients and referrals.
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Generate referrals in your marketplace by target marketing to For Sale by Owners using the internet.
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Matthew Ferrara explores the best practices for using social media to build relationships and make sales within your sphere of influence.
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Matthew Ferrara teaches real estate agents and brokers the advantages of marketing and prospecting with social networking technology on the internet.
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A recent survey shows text messaging is more popular amongst teens than Facebook. Never mind social media: How will you prospect to consumers who don’t have a phone at home?

YouTube is the second largest search engine on the web, yet most REALTORS still haven’t figured out how tap into its traffic. Maybe that’s because their MLS listing sheets can’t play a video? Let’s change that.

Farmville has achieved the latest novelty in the Facebook era: the first “social media suicide.”

The iPad’s destiny isn’t how it will revive newspapers and magazines, but how it will finally kill off the real estate property listing sheet. Hopefully.