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It’s been at least a decade since real estate listings hit the web – plenty of time to try every trick to attract consumers. Unfortunately, some websites are still trying dinosaur ideas, scaring away the next generation real estate consumer.
Posted by: Learning Network •
on Thursday, August 5, 2010 at 11:27 am
Filed under: Blog, Featured, Next Generation, Strategic Thinking, rssfeed
Tagged with: advertising, Consumers, Gen X, Gen Y, internet, listings, MLS, Next Generation, real estate the next generation

Nowadays, you’d think there’s nothing more to do online than social networking. But don’t count out the power and potential of the Old Internet just yet!
Posted by: Matthew Ferrara •
on Thursday, July 29, 2010 at 10:17 am
Filed under: Blog, Featured, Next Generation, Opinion, REALTORS, Strategic Thinking, rssfeed
Tagged with: advertising, internet, listings, Marketing, Next Generation, prospecting, web

Catch up on the latest links, research, reports, videos and knowledge nuggets from Matthew Ferrara & Company with our OnScreen Summary.
Posted by: Matthew Ferrara •
on Wednesday, July 21, 2010 at 9:37 am
Filed under: Blog, Featured, Next Generation, Strategic Thinking, rssfeed
Tagged with: Consumers, internet, Management, research, Sales, technology

Matthew poses the question "Do people really "search" for things on the internet any more?"
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Posted by: Learning Network •
Filed under: MattTV, Videos
Tagged with: advertising, agents, brand, brokers, consumer, Gen X, Gen Y, internet, Management, Marketing, realtor.com, Social Networking, technology, youtube

Matthew shows that there is opportunity in between the blog and the burst, providing ample opportunity to show off your knowledge, influence your contacts and develop new business. It's called LinkedIn Answers, and it may just be the answer you need.
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Tip #1 on Social Networking for Broker-Managers
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Watch a demonstration on how to change your profile picture in Facebook
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Using For Sale by Owner websites to generate more leads for listings, buyer clients and referrals.
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Generate referrals in your marketplace by target marketing to For Sale by Owners using the internet.
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Matthew Ferrara explores the best practices for using social media to build relationships and make sales within your sphere of influence.
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Matthew Ferrara teaches real estate agents and brokers the advantages of marketing and prospecting with social networking technology on the internet.
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A recent survey shows text messaging is more popular amongst teens than Facebook. Never mind social media: How will you prospect to consumers who don’t have a phone at home?
Posted by: Matthew Ferrara •
on Monday, June 7, 2010 at 7:57 pm
Filed under: Blog, Featured, rssfeed
Tagged with: agents, baby boomers, consumer, Gen Y, internet, Marketing, prospecting, real estate the next generation, Strategic Thinking, technology, youtube

YouTube is the second largest search engine on the web, yet most REALTORS still haven’t figured out how tap into its traffic. Maybe that’s because their MLS listing sheets can’t play a video? Let’s change that.
Posted by: Matthew Ferrara •
on Tuesday, May 11, 2010 at 7:29 am
Filed under: Blog, Featured, Marketing, Opinion, Sales, Technology, The Market, rssfeed
Tagged with: advertising, Gen X, Gen Y, internet, listings, MLS, photos, youtube

Farmville has achieved the latest novelty in the Facebook era: the first “social media suicide.”
Posted by: Matthew Ferrara •
on Thursday, April 29, 2010 at 10:45 am
Filed under: Blog, Featured, Opinion, Strategic Thinking, Technology, rssfeed
Tagged with: consumer, Facebook, Gen X, Gen Y, internet, Social Networking, Strategic Thinking, technology

The iPad’s destiny isn’t how it will revive newspapers and magazines, but how it will finally kill off the real estate property listing sheet. Hopefully.
Posted by: Matthew Ferrara •
on Thursday, April 8, 2010 at 9:00 am
Filed under: Blog, Featured, Marketing, Next Generation, Opinion, Technology, rssfeed
Tagged with: advertising, consumer, internet, listings, Marketing, MLS, photos, real estate the next generation, technology