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Forget about social media: Wireless is the un-sung technology trend that is reshaping the future of real estate. And with only 51% of REALTORS using a smartphone, agents and brokers better get un-wired today.

Matthew explains leads in today's marketplace and takes your questions during a live broadcast
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Increase your referrals with these six steps – updated for the social media-ready next generation of real estate.
Posted by: Matthew Ferrara •
on Friday, August 13, 2010 at 6:05 am
Filed under: Blog, Featured, REALTORS, Strategic Thinking, rssfeed
Tagged with: consumer, Consumers, Gen X, Gen Y, prospecting, Social Networking

It’s up to local real estate professionals to keep the American Dream alive. It’s a tough job, but they’re the best ones to do it. Here’s why.
Posted by: Matthew Ferrara •
on Tuesday, August 10, 2010 at 3:44 pm
Filed under: Blog, Featured, REALTORS, Strategic Thinking, rssfeed
Tagged with: agents, consumer, economics, Gen X, Gen Y, housing crisis, N.A.R., real estate the next generation, technology

Matthew likens Gen Y consumers to the Borg at the 2009 Coldwell Banker Rally.
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It’s been at least a decade since real estate listings hit the web – plenty of time to try every trick to attract consumers. Unfortunately, some websites are still trying dinosaur ideas, scaring away the next generation real estate consumer.
Posted by: Learning Network •
on Thursday, August 5, 2010 at 11:27 am
Filed under: Blog, Featured, Next Generation, Strategic Thinking, rssfeed
Tagged with: advertising, Consumers, Gen X, Gen Y, internet, listings, MLS, Next Generation, real estate the next generation

Matthew discusses some useful tactics when working with Gen Y consumers during the 2010 Coldwell Banker Rally.
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Matthew presents ideas related to how buyers and sellers choose agents at the 2010 Coldwell Banker Rally.
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Matthew explains the differences in online etiquette between Facebook and LinkedIn
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Matthew discussesthe “biggness conundrum” in the industry today
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If you think communicating with Gen X sellers and Gen Y buyers was tough, get ready for a whole new level of (neo)communication as the “next, next generation” and hope you don’t see CYA L8R, RLTR come across your cell phone.
Posted by: Matthew Ferrara •
on Tuesday, July 20, 2010 at 7:54 am
Filed under: Blog, Featured, Next Generation, REALTORS, Real Estate, rssfeed
Tagged with: consumer, Gen X, Gen Y, Marketing, Next Generation, real estate the next generation, social media, technology
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Posted by: Matthew Ferrara •
Filed under: Blog, Featured, Video Blogs, Videos, rssfeed
Tagged with: consumer, Consumers, Gen X, Gen Y, listings, Marketing, sellers, staging

In an information economy, companies that don’t know what’s going on with their products, services and consumers look like a funny film comedy – just before the reel runs out.
Posted by: Matthew Ferrara •
on Friday, July 16, 2010 at 10:23 am
Filed under: Blog, Featured, Management, Opinion, Video Blogs, rssfeed
Tagged with: agents, brokers, consumer, Consumers, Gen X, Gen Y, Management, technology

Matthew shows Brokers the difference in Gen X and Gen Y and how to recruit them to be successful agents
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Matt explains how to close the gap between Agents/Brokers and Generation X consumers
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