Successful sales organizations are relentlessly focused on one thing: the consumer. They resist the temptation to worry about competitors, and they target every action and innovation to creating customers who: Refer them to their friends. Come back in the future. The key to doing this well is to adopt a culture and infrastructure that listens and learns from consumers every day. We call this having a “consumer mindset.”
What’s the point, after the novelty wears off, that makes social networking a viable channel to create new business? Just what is the outcome to be achieved with social networking for real estate professionals?