Matthew reviews how to best use the micro blogging platform "Twitter" in the real estate industryWatch this video
Matthew explains the differences in online etiquette between Facebook and LinkedInWatch this video
The social networking abuse by REALTORS reached a tipping point yesterday: It seems some virtual tour vendor has made it “quick and easy” to mass-post your tours across multiple networks at once. Oh, goody: REALTORS are about to have no more friends.
OK, call me old fashioned. A traditionalist. Polite from an era that no longer exists. Even grumpy. But could somebody please spread the word: Your cell phone is ELECTRONIC!! Here’s the story: After spending the last eight weeks on the road, I felt it was time for a break. So out to the southwest, to a nice place in the desert. A very nice place. The kind whose room rates discourage families with kids running down the hall. With robes in the room that make you sigh. Where room service actually toasts your breakfast bagel in your room with a portable toaster. Niiiice. With great weather on my back and a book in my hand, I head down the pools (yes, with an “s”) and find a spot away from the water basketball; with no background music; a nobody on either side. Stretch out. Take a deep breath. Exhale. Close my eyes…. … and jump out of my skin! SCREEEEEEEEEEECH! Somewhere, about ten chairs down, someone’s on their cell phone. And I don’t mean chatting on it. Or even a nail-biting ringer going off. I mean SCREAMING into their cell phone. Loud. No, BLARING. Ok, sure; I’m an old curmudgeon. [...]
For most of us with important online business presence, email represents a vital aspect of our customer relationship management efforts. Email is almost always the first-contact with new clients who come to us from our Internet sites. Email is frequently the method of second-contact, too, for example with my students who follow up with questions after first-contact in a seminar. Email has become the preferred daily communication method for millions of businesses, eliminating voice mail and interrupting phone calls during work hours. Entire companies have sprung up to make email the premier replacement for direct mail (Bulletmail), newsletters and client follow up marketing efforts. Like the telephone of the 20th century, email has become the 21st century’s tele-tool for lead generation, customer service and daily communication. Given its central importance in our businesses, you still would not believe how embarrassingly awful email communications remain today… Let’s start with an example: Here’s an email I received in request for more information on our seminars. From: [Sender's name eliminated to prevent embarrassment] To: Educator@att.net Subject: thanks for replying Hello sir, How r u i need ur invitation card i want to attend ur seminar i am to intrested plz send ur invitation [...]
