Matthew Ferrara, Philosopher

All posts tagged Consumers

Trust is the ultimate marketing tool.  Read more

The modern consumer is more demanding, elusive and tech-savvy than ever, so keep these six trends in mind when trying to catch them!  Read more

Something much bigger than the recession is reshaping the housing industry. New data from Pew Research confirms our suspicions that the Echo Boom won't be heard for at least another decade.  Read more

During peak shopping seasons, many people roll out the trite claim that online vendors are hurting local vendors. Truth is, most Main Street vendors are doing a fine job of killing their business, all by themselves.  Read more

Here's a quick video that combines the latest real estate consumer research data with the big trends in technology, social media and marketing. Enjoy!  Read more

If I hear one more person tell me that they have an "older" client who doesn't use a computer, doesn't text, doesn't like Facebook and doesn't watch online video, I'm going to scream.  Read more

What happens when the "me, me, me" marketing approach comes face to face with the socially attractable consumer? Real estate agents are about to learn that modern consumers expect their brands to be about the consumer, not them.  Read more

What's a better way to get new customers: Delight the ones who already know you, or throw more money at ad campaigns?  Read more

The first Baby Boomer officially hit 65 on January 1, 2011. Thereafter, 10,000 Boomers in the U.S. will turn 65 every day for the next 19 years. What will that mean for real estate?  Read more

Each year we ring in the future by asking “should auld acquaintances be forgot?” Let’s make 2011 the year we forgot about the housing market boom. And got on with selling the market as it exists today.  Read more

Is it possible to create a "no luck needed" sales strategy to make 2011 the best year of your career? Here are five keys that we think will do it!  Read more

Imagine our surprise when the results of a Fannie Mae survey sounded like one of our recent postings. Apparently something big is happening with consumer attitudes and housing!  Read more

Most real estate agents are taught to prospect their personal sphere, neighborhoods and renters-becoming-first-time-buyers, but do classic "textbook" strategies still work in today's market? Time to look beyond.  Read more

Too many REALTORS are in "lock-down" mode during the housing recession. But approximately 4.5 million homes will switch hands this year. Innovative brokers should be making a killing.  Read more

There's a simpler explanation why housing prices might be falling in some markets, but it only makes sense if you understand what "list price" means.  Read more