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If fixing the housing industry were just a matter of money, we should all be blowing bubbles once again. Billions of dollars and dozens of programs later, will we learn what the market really wants us to do: Nothing.

Forget about social media: Wireless is the un-sung technology trend that is reshaping the future of real estate. And with only 51% of REALTORS using a smartphone, agents and brokers better get un-wired today.

Increase your referrals with these six steps – updated for the social media-ready next generation of real estate.
Posted by: Matthew Ferrara •
on Friday, August 13, 2010 at 6:05 am
Filed under: Blog, Featured, REALTORS, Strategic Thinking, rssfeed
Tagged with: consumer, Consumers, Gen X, Gen Y, prospecting, Social Networking

It’s up to local real estate professionals to keep the American Dream alive. It’s a tough job, but they’re the best ones to do it. Here’s why.
Posted by: Matthew Ferrara •
on Tuesday, August 10, 2010 at 3:44 pm
Filed under: Blog, Featured, REALTORS, Strategic Thinking, rssfeed
Tagged with: agents, consumer, economics, Gen X, Gen Y, housing crisis, N.A.R., real estate the next generation, technology

Video entry from Matthew's blog titled "Home Buyers Need to Get Over It"
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Home buyers need to get over the fact that they might lose some money. So what? They do it all the time.
Posted by: Matthew Ferrara •
on Tuesday, August 3, 2010 at 9:38 am
Filed under: Blog, Featured, Opinion, Strategic Thinking, Video Blogs, rssfeed
Tagged with: agents, buyers, consumer, Consumers, economics, housing crisis, Strategic Thinking

Matthew's video entry from his blog titled "Removing the Fear of Buying"
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Matthew discussesthe “biggness conundrum” in the industry today
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If you think communicating with Gen X sellers and Gen Y buyers was tough, get ready for a whole new level of (neo)communication as the “next, next generation” and hope you don’t see CYA L8R, RLTR come across your cell phone.
Posted by: Matthew Ferrara •
on Tuesday, July 20, 2010 at 7:54 am
Filed under: Blog, Featured, Next Generation, REALTORS, Real Estate, rssfeed
Tagged with: consumer, Gen X, Gen Y, Marketing, Next Generation, real estate the next generation, social media, technology

With record low mortgage rates and record high affordability, it’s clearly not the economic fundamentals that are holding back buyers from the marketplace. Now it’s time for creative REALTORS to address the buyers’ sense of fear.
Posted by: Matthew Ferrara •
on Monday, July 19, 2010 at 7:33 am
Filed under: Blog, Featured, Management, Opinion, REALTORS, Sales, Strategic Thinking, Video Blogs, rssfeed
Tagged with: agents, consumer, economics, housing crisis, pricing, sellers, Strategic Thinking
Watch this video
Posted by: Matthew Ferrara •
Filed under: Blog, Featured, Video Blogs, Videos, rssfeed
Tagged with: consumer, Consumers, Gen X, Gen Y, listings, Marketing, sellers, staging

In an information economy, companies that don’t know what’s going on with their products, services and consumers look like a funny film comedy – just before the reel runs out.
Posted by: Matthew Ferrara •
on Friday, July 16, 2010 at 10:23 am
Filed under: Blog, Featured, Management, Opinion, Video Blogs, rssfeed
Tagged with: agents, brokers, consumer, Consumers, Gen X, Gen Y, Management, technology

A video blog entry from Matthew's blog titled "If It Didn’t Sell with Tax Credits, Now What?"
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Bold – maybe crazy – ideas for selling inventory left-over (and over-priced) from the tax-credit era. Are real estate agents brave enough to consider them?
Posted by: Matthew Ferrara •
on Wednesday, July 7, 2010 at 11:41 pm
Filed under: Blog, Featured, Video Blogs, rssfeed
Tagged with: agents, buyers, consumer, economics, housing crisis, Strategic Thinking

After two years of evidence that mortgage modifications don’t work, either to keep people in their homes or stabilize home prices, here are a few reasons why REALTORS might consider encouraging strategic defaults instead.
Posted by: Matthew Ferrara •
on Tuesday, July 6, 2010 at 9:50 am
Filed under: Blog, Featured, Opinion, rssfeed
Tagged with: consumer, Consumers, economics, government, housing crisis, pricing