by Matthew Ferrara | Nov 26, 2010 | Blog, Featured, NotEvergreen, rssfeed
Most real estate agents are taught to prospect their personal sphere, neighborhoods and renters-becoming-first-time-buyers, but do classic “textbook” strategies still work in today’s market? Time to look beyond. What happens when the market is moving...
by Matthew Ferrara | Oct 13, 2010 | Blog, Featured, Real Estate, rssfeed, Strategic Thinking
Let’s get real – and radical – about changing the real estate market. Rather than wringing our hands about first time buyers, bankers and credit, why don’t we find the clients of the future, who have something very valuable: Cash. They are out...
by Matthew Ferrara | Aug 3, 2010 | Blog, Featured, Opinion, rssfeed, Strategic Thinking
At some point, we can’t blame sellers for everything that troubles the housing market. It’s time to give buyers a wake-up call – and tell them that whatever’s holding them back, it’s time to get over it! It’s fashionable to point...
by Matthew Ferrara | Jul 23, 2010 | Blog, Featured, Real Estate, rssfeed
Saying a home is just a “little” overpriced is like saying you’re just a “little” pregnant. Sellers who do it should insist on the full benefit of overpricing. And it’s in their agent’s best interest to help. Every day,...
by Matthew Ferrara | Jul 7, 2010 | Blog, Featured, rssfeed
Even after a year of government tax credits tempting buyers to jump into the market, some real estate agents still didn’t sell off their excess inventory. Now that the discount window is closed, what do they plan to do to get the property sold? If the government...