Matthew Ferrara’s presentations on Generation Differences in Real Estate and Leads Management from Leading Real Estate Companies of the World 2010 Conference in Las Vegas.

The recession holds answers to the real estate industry’s troubles – if it’s willing to listen. Otherwise it might just find out who’s buried in Grant’s tomb.

Matthew Ferrara offers a radical idea on leads management: Only assign new leads to agents who have a track record of turning prospects into closings. Imagine that!

In a tough market, real estate companies need everyone to contribute their best efforts daily. Agents need to prospect, follow up on leads and ask for referrals. Marketing departments need to revamp websites, produce constant blog content and create company buzz on social networks. And what should managers do to contribute their best? Get out [...]

In Part 1, we started the countdown towards May 1, the Day After. In Part 2, we offer ten suggestions for REALTORS to stay in business when the dust settles.

Perhaps the Aflac spokesduck can teach real estate brokers how to avoid quacking-up by the time the housing market turns around.

Considering how notoriously misleading the Case-Shiller report is,does anyone wonder why buyers and sellers don’t believe a word of their REALTORS’s advice?

Matthew Ferrara offers ten ways to start focusing on what you can – and will – do this year to reach your success.

Where do most people enjoy the holidays? At home, in their back yards, around their fireplaces. All of which real estate professionals play a part in making special for millions of people. Whether the sun is shining or the snow is falling, REALTORS help make the holidays a little better for families around the world.

Download a copy of the latest survey of REALTORS by the Center for REALTOR Technology and you’re certain to be fascinated – startled, perhaps – at what’s happening on the Bat-belts of modern agents trying to make buying and selling homes a twenty-first century experience. While the report is no page-turner – in [...]

November 12 – San Diego, CA – As the National Association of REALTORS Annual Convention opens this week in San Diego, Matthew Ferrara & Company announced the launch of its latest learning service, real estate brainchain (http://www.rebrainchain.com). The new online video learning community features high-quality training lessons for real estate professionals on a broad variety [...]

Live from NAR Starts Friday – with Matthew FerraraThose who do not learn the lessons of the past are doomed to repeat them. So said someone we’ve all long forgotten, but I’m sure you can Google it. But rather than worry about who said it, shouldn’t we be worrying about whether we’ve heeded the advice? [...]

Real estate is essentially a research industry: trouble is, most agents and brokers think the most important research is about houses, prices, square footage and such. Considering the data that sits in most MLS systems – unverified and incomplete – you’d think they would know better by now. In fact, the best research [...]

Why is it that some things just won’t go change? There, on my doorstep, was a reminder that some companies still don’t get it. Nearly two pounds of absurdity, neatly wrapped in a plastic bag, and personally delivered to to my front porch, was a reminder that the more things change, the more some things [...]

A recent Businessweek article featuring Starbucks CEO Howard Schultz should be required reading for REALTORS. Its main point – that the Starbucks that told its employees “do anything you feel like” has finally met the cold reality of customer expectations. With sales dropping and stores closing, the Seattle-based giant has had to wake [...]