Riddle me this: How is it that the industries that charge the least for their products and services seem to have more more advanced technology than those that charge the most? Some time ago, we wrote that REALTORS might want to take a look at how gas stations were using technology to market ancillary products [...]

Download a copy of the latest survey of REALTORS by the Center for REALTOR Technology and you’re certain to be fascinated – startled, perhaps – at what’s happening on the Bat-belts of modern agents trying to make buying and selling homes a twenty-first century experience. While the report is no page-turner – in fact, it [...]

After spending five days in Orlando, Florida with the National Association of REALTORS Annual Conference, I thought it might be helpful to provide the 99.95% of the Association who didn’t go to the event with a few take-aways from what we saw. With trainers, consultants and trade show booth staff in every corner of the [...]

In our ongoing attempt to transform the real estate industry from a cottage guild angry at the internet to a technology-integrated modern production system focused on the needs of the consumer, we’re going to engage in a little myth-busting today. At one point, mankind believed the sun revolved around the earth. We soon learned that [...]

Perhaps I’m just getting old, but I still don’t get the fascination with the iPhone (new or old). Maybe someone can help me out? I just read the cool story at Engadget (love their site – bookmark them!). Apparently the whole universe has become star-struck again as Apple plans to release its next version – [...]

Fact: 24% of Buyers found the home they actually purchased on the internet last year.
Fact: 80% of consumers stick to the first agent who “responds” to them.
Fact: 23% of real estate agents have an email capable phone.
Fact: You can’t make sales to consumers you continue to ignore.
First, let’s just put your first objection to rest, [...]