The recession holds answers to the real estate industry’s troubles – if it’s willing to listen. Otherwise it might just find out who’s buried in Grant’s tomb.

According to a new survey by NAR, by a factor of 4, most buyers think open houses are far more useless than they were just a year ago.

Are social network games just for fun – or powerful sales tools. Matthew Ferrara explores the Gen X / Gen Y sales potential of Farmville and other social media fun.

A while ago I wrote a short article comparing some of the “standard” real estate marketing tools with those of other industries. I remember commenting how REALTORS, who sell commodities in the hundreds of thousands of dollars range, try to entice buyers with printouts made from an off-the-shelf inkjet printer on recycled paper, while automobile [...]

Here’s a question you’re unlikely to hear asked in real estate companies these days: Is the stock market drop a GOOD or BAD thing for the housing industry’s current slump? At a time when nobody seems to have the answers – not the Fed, not Congress, not the Detroit auto makers – to turn around [...]

Here’s a question that’s certain to be avoided by the real estate industry: What are you planning to do on the day that “taking a listing” becomes totally irrelevant? It’s coming, of course, and it’s not just because of a “housing recession” or any such calamity. Real estate based upon consumer needs, not actual “listings” [...]

Here’s a really easy way to help REALTORS improve their understanding of marketing – or more accurately, why Generation X and Y aren’t responding at all to their marketing. No, it’s not another diatribe against listings on REALTOR.COM with no photos; nor is it a generic rant against newspapers. If you don’t get that those [...]