by Matthew Ferrara | Jan 5, 2011 | Blog, Featured, Opinion, Research, rssfeed
The first Baby Boomer officially hit 65 on January 1, 2011. Thereafter, 10,000 Boomers in the U.S. will turn 65 every day for the next 19 years. What will that mean for real estate? The Baby Bust has begun. Don’t worry if you missed the start date: You’ll...
by Matthew Ferrara | Jun 9, 2010 | Featured, rssfeed
With only than 51% of REALTORS saying they actively use social networking sites, these seven secrets might help close the gap between the average real estate professional and the average consumer. It’s a question of prospecting. How do real estate agents of...
by Matthew Ferrara | Mar 12, 2010 | Blog, Featured, Management, Next Generation, Opinion, rssfeed, Strategic Thinking
We’re mad at it. We blame it for our troubles. We’re afraid it will eliminate us. But recession offers answers for real estate brokers to createsuccess, if we’re willing to listen and adapt. Otherwise we might just find out who’s buried in...
by Matthew Ferrara | Dec 17, 2009 | Blog, Featured, Management, NotEvergreen, Opinion, Real Estate, Research, rssfeed, Sales
According to research by the National Association of REALTORS, buyers habits are changing when it comes to real estate. The report, recently released by NAR, asked more than 100,000 consumers to rank the usefulness of information sources to their efforts to learn more...
by Matthew Ferrara | Dec 14, 2009 | Blog, Featured, Marketing, Next Generation, Real Estate, rssfeed, Sales, Social Networking, Strategic Thinking, Technology
Recently while teaching a social media strategies workshop, one of the brokers approached me during a break. In essence, while he admitted to being dragged into the social media world reluctantly, he was just about furious with my suggestion that agents play games...