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Spend $2 to Delight Customers

What’s a better way to get new customers: Delight the ones who already know you, or throw more money at ad campaigns? Where do your customers come from? Do your marketing activities target those customers precisely? If you can’t answer these two questions...

Shape Up your Social Networking

Good social networking is much more than lots of updates; It’s hard work if you hope to turn it into new business. Here are four ways to help shape up social presence. Remember, it’s Prospecting. Keep your mind on what you’re doing, which is trying...