It’s been at least a decade since real estate listings hit the web – plenty of time to try every trick to attract consumers. Unfortunately, some websites are still trying dinosaur ideas, scaring away the next generation real estate consumer.

Nowadays, you’d think there’s nothing more to do online than social networking. But don’t count out the power and potential of the Old Internet just yet!

Matthew sheds light on how poor listing photos online repel potential buyers.
Watch this video Every time a newspaper story fails to accommodate this new requirements of the reader, we throw it away and decreasingly wish to purchase it in the future. Matthew explains why!
Watch this video Matthew poses the question "Do people really "search" for things on the internet any more?"
Watch this video Matthew shows that there is opportunity in between the blog and the burst, providing ample opportunity to show off your knowledge, influence your contacts and develop new business. It's called LinkedIn Answers, and it may just be the answer you need.
Watch this video Matthew describes the challenges of communicating with GEN Y and how IM and Text communications are imperative for communicating them
Watch this video Matthew discusses GEN X's disillusionment with marketing terms and phrases and how they are influenced.
Watch this video Matthew makes poignant example of who is responsible for setting the right price
Watch this video Matthew demonstrates why classified ads don't work, especially for many first-time homebuyers.
Watch this video Matthew teaches how to overcome seller's interest for placing listiings in newspapers.
Watch this video Watch a demonstration on how to add security to status updates in Facebook
Watch this video Peter Drucker said that the purpose of marketing is to make sales superfluous. That should come as welcome wisdom to the real estate industry that is comprised of so many reluctant salespeople.
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Here are seven secrets to making social networking one of your most powerful prospecting tools with today’s modern real estate buyers and sellers.

YouTube is the second largest search engine on the web, yet most REALTORS still haven’t figured out how tap into its traffic. Maybe that’s because their MLS listing sheets can’t play a video? Let’s change that.