Social Media Sushi

How is a great social media strategy like a perfect plate of sushi? Find out in this workshop that will challenge your understanding of what great social networking strategies do for the world’s finest companies.

Join Matthew as he takes you on a journey through some of the most impressive – and disastrous – social media presences on the web. You’ll learn what it means to engage consumers, nurture consumer advocacy and develop an effective channel of customer relationship management.

Social Media Sushi explores how to:

• Create an online bond between your brand and your loyal consumers
• Develop a learning environment that keeps customers engaged over a lifetime
• Pursue a sphere of influence (SOI), not search engine optimized (SEO) marketing strategy
• Manage an entirely different sales cycle than the classic “funnel”
• Use social media as a customer service and satisfaction tool
• Apply special features in social media that creates a new, active customer relationship management tool
• Use different techniques to develop interactive conversations with your sphere of influence
• Mobilize your customers and superfans to generate new business and referrals

Most importantly, you’ll learn why millions of people Tweet; the Pope is smarter than most marketing agencies; and Betty White got the best gig of her life without an agent.

And, of course, we’ll explain how a successful social media strategies is like a great plate of sushi!