Social Media Sushi
How is a great social media strategy like a perfect plate of sushi? Find out in this workshop that will challenge your understanding of what great social networking strategies do for the world’s finest companies.
Join Matthew as he takes you on a journey through some of the most impressive – and disastrous – social media presences on the web. You’ll learn what it means to engage consumers, nurture consumer advocacy and develop an effective channel of customer relationship management. Without spending a penny on more advertising, programming or even staffing.
Social Media Sushi will teach you how to:
- Create an online bond between your brand and your loyal consumers
- Develop a learning environment that keeps customers engaged over a lifetime
- Pursue a sphere of influence (SOI), not search engine optimized (SEO) marketing strategy
- Manage an entirely different sales cycle than the classic “funnel”
- Engage your entire organization in the process of customer relationship management online
- Listen five times more than you speak online
Workshop Activities:
- Learn the Formula of Fives to grow your Facebook and Twitter presence
- Apply special features in Facebook and Twitter that make them your *new* database / CRM
- Use multiple techniques for to develop interactive conversations with your sphere of influence
- Mobilize your social prospecting efforts with the best smartphone and iPad applications
- Ask Matthew anything you want to know about the *right* way to use social media to grow your business
Most importantly, you’ll learn why millions of people follow a few on Twitter; the Pope is smarter than most marketing agencies; and Betty White got the best gig of her life without an agent. And, of course, what successful social media strategies have in common with a great plate of sushi.
