How is a great social media strategy like a perfect plate of sushi? Find out in this workshop that will challenge your understanding of what great social networking strategies do for the world’s finest companies.
Join Matthew as he takes you on a journey through some of the most impressive – and disastrous – social media presences on the web. You’ll learn what it means to engage consumers, nurture consumer advocacy and develop an effective channel of customer relationship management.
Most importantly, you’ll learn why millions of people Tweet; the Pope is smarter than most marketing agencies; and Betty White got the best gig of her life without an agent.
And, of course, we’ll explain how a successful social media strategies is like a great plate of sushi!