Real Estate, the Next Generation
Real Estate, the Next Generation prepares sales organizations for the next generation of buyers and sellers who are turning “old ways” of real estate upside down. This session closes the gap between the Baby Boomer-based real estate systems that dominate most companies today and the expectations of Gen X and Gen Y consumers who make up more than 62% of today’s buyers and sellers.
We ask the question: How do Gen X and Gen Y buyers live, work, play, learn and buy goods and services?
We then apply the answers to the best practices for real estate companies to engage consumers today and in the future. Attendees learn how to:
- Examine the expectation gap between the average REALTOR and the average consumer today
- Develop a “sphere of influence” based sales business that parallels customer trends in real estate
- Compete for our customers’ attention in a very noisy marketplace
- Look at the modern consumer’s psychology using some science fiction metaphors
- Be less like an “Admiral” and more like “Mr Spock” when working with Generation X
- Build relationships with Gen Y by becoming “assimilated” into their collective culture
- Redesign listing presentations, showings, open houses and even office environments to host “learning” experiences
- Apply three key strategies in social media and build a social influence sales model
Real Estate, The Next Generation will help brokers, managers and agents answer important questions like:
- If your kids won’t answer your call, why would you expect them to answer an unknown cold caller ID from a REALTOR?
- If Lady Gaga can reach 10 million fans in the next five seconds, how come you’re still waiting for “Just Listed” post cards to be delivered in the mail?
- If the Old Spice Guy has 33 million views on YouTube, do you think your “virtual slide shows” can compete for consumers’ attention?
- If Zappos has a video for a $99 pair of shoes, why doesn’t your $250,000 listing have one, too?
- If the Pope uses Skype to call the International Space Station, when are you going to call your clients with it?
Agents who plan to retire in the next year will find no need to attend this course. Anyone else should make it a point to get to the next session of Real Estate, The Next Generation, and learn how to move at warp speed through the marketplace of the future.
