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Website Maximization


Does your website need a makeover? What online marketing and traffic management tools can help you generate more leads? This program prepares brokers and website managers to develop the power of their website to attract and keep customers with the latest Web 2.0 techniques, lead generation tactics and interactivity tools. This course will help brokers create a comprehensive plan that involves their company website and other major portals, like REALTOR.COM, for generating online business.

Topics include

  • Latest consumer benchmarks for online real estate experience expectation
  • Developing consumer-specific landing pages and user-level customization
  • New benchmarks of interactivity such as social networking, instant messaging and collaboration
  • Latest multimedia tools for developing and managing highly engaging content
  • Developing, deploying and maintaining a blog
  • Proven methods to promote your website, including targeted search, PayPerClick and SEO;
  • Track productivity with detailed web analytics tools