The Ultimate Technology Certification Course is designed to help agents and brokers maximize technology by integrating it into everyday sales activities. Participants will receive our UTC Certification upon completion of this course, issued exclusively by Matthew Ferrara & Company.

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Course Topics Include:

• The Modern Consumer: Learn about the buying and selling habits of modern real estate consumers. We ground your technology strategy in real-world statistics, not hype or myths. If you want to maximize your business with technology, start by studying the consumer’s expectations and use of technology.
• Prospecting Online: Most agents go to extreme lengths to find buyer and seller leads online. We demonstrate how to find virtually unlimited listing appointments and inventory for buyers without needing a website or search engine expenses! Simply tap into this never-ending online community of existing leads - and use email to build relationships that turn into appointments.
• Develop a SMART database: Most agents spend too much time creating completely useless databases of neighborhoods and street addresses - and then use them for nearly-useless mass mailing campaigns. We outline the SMART way to build a database, using software most agents already own. Then we focus on prospecting and following up to this database, rather than constantly hunting and gathering for more data.
• Sensible Marketing Campaigns: If all it took to build relationships was a drip-marketing tool, then mailing houses would be the best brokers in the business. That’s why it’s not that easy to leverage marketing campaigns, until you learn the secret steps of relationship building using email and instant messaging.
• Unlocking Listing Presentations: Most listing presentations today are dull, paper-based snoozefests driven by outdated sales techniques. Learn how to use your laptop, wireless internet access and proven presentation techniques to build rapport with your soon-to-be clients.
• Ultimate Open Houses: Here’s an interesting fact: the third most common way that sellers find the agent they choose to sell their home is by visiting other people’s open houses! That’s why your Open House event needs to become a double showcase- of the home, and of yourself. Learn how a laptop can do both with pizzazz!
• Make Web Commercials: The majority of consumers tell us they want to see photos and virtual tours online - yet most photos are dull and most virtual tours are dizzying fish-eye-distorted events. Oh, and did we mention they are mostly silent? Change all of that by creating interactive, narrated multimedia web commercials using absolutely free software you can download right away.
• New Wireless Communications: Generation X and Y communicate with cellular text messaging and instant messaging. Most real estate agents think IM is for kids and can’t find the “vibrate” mode on their cell phone - let alone the SMS features. Master the instant messaging revolution with a broad variety of text and messaging skills - including voice- and photo-messaging that transform your communication options entirely.
  Included with each student workbook

Our comprehensive Certification is accompanied by powerful materials, including:

• More than 75 pages of workbook exercises, ideas and techniques
• An appendix of common “how-to” activities for maximizing your laptop, camera and other tools
• Audio CD’s packed with articles, tips and tricks you can learn while in the car or on your MP3 player

To learn more about the Ultimate Technology Certification call 1-800-253-2350 or email us.