Comments on: Points of Perception http://www.matthewferrara.com/rssfeed/points-of-perception/ Building Real Estate, The Next Generation Mon, 15 Mar 2010 22:27:13 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Jim Flanagan http://www.matthewferrara.com/rssfeed/points-of-perception/comment-page-1/#comment-4894 Jim Flanagan Mon, 01 Jun 2009 17:17:05 +0000 http://www.matthewferrara.com/?p=2032#comment-4894 Don & Elaine, Thank you! My spelling error was brought to my attention by an old college friend as well. At least we know they are paying attention! Sorry MattHew, it won't Happen again. Jim Don & Elaine,

Thank you! My spelling error was brought to my attention by an old college friend as well. At least we know they are paying attention!

Sorry MattHew, it won’t Happen again.

Jim

]]> By: Elaine Lomenzo http://www.matthewferrara.com/rssfeed/points-of-perception/comment-page-1/#comment-4886 Elaine Lomenzo Sat, 30 May 2009 19:14:40 +0000 http://www.matthewferrara.com/?p=2032#comment-4886 I really enjoyed Jim Flanagan's video too. One thing though, Jim. If you're going to plug your friend Matthew Ferrara, SPELL HIS NAME CORRECTLY on your whiteboard! :) I really enjoyed Jim Flanagan’s video too. One thing though, Jim. If you’re going to plug your friend Matthew Ferrara, SPELL HIS NAME CORRECTLY on your whiteboard! :)

]]> By: Matthew Ferrara http://www.matthewferrara.com/rssfeed/points-of-perception/comment-page-1/#comment-4877 Matthew Ferrara Thu, 28 May 2009 17:27:49 +0000 http://www.matthewferrara.com/?p=2032#comment-4877 Jeff: I know Julie and am familiar with the model. I think it will appeal to a certain segment of consumers, especially Gen X Sellers in the next decade who understand so much about the process that they want to see the price-lines for every aspect to make sure they are not overpaying for anything (and subsidizing areas where the industry is incompetent, like co-broking). I think fee-for-service will be a segment of the overall approach: Just like there are Holiday Inn guests and Ritz Carlton guests, different people want different levels of service and cost. Some consumers will embrace fee-for-service, but it won't "replace" everything else. Thanks for stopping by! Matthew Jeff:
I know Julie and am familiar with the model. I think it will appeal to a certain segment of consumers, especially Gen X Sellers in the next decade who understand so much about the process that they want to see the price-lines for every aspect to make sure they are not overpaying for anything (and subsidizing areas where the industry is incompetent, like co-broking).

I think fee-for-service will be a segment of the overall approach: Just like there are Holiday Inn guests and Ritz Carlton guests, different people want different levels of service and cost. Some consumers will embrace fee-for-service, but it won’t “replace” everything else.

Thanks for stopping by!
Matthew

]]> By: Don Gurney http://www.matthewferrara.com/rssfeed/points-of-perception/comment-page-1/#comment-4874 Don Gurney Thu, 28 May 2009 16:50:04 +0000 http://www.matthewferrara.com/?p=2032#comment-4874 Great video Jim, I think I will share it with my agents. I have been in sales most of my life with 30 years in the real estate business. What's interesting to me is most agents exclude themselves mentally from a process that has been around for centuries. People want to and need to feel important. We should respond to that , embrace that and commit ourselves to that end. It appears to me throughout most industries people just don't care, are rude and pretty much have an attitude of "get up the road". In our industry today with the constant barrage of negatively from the press I can understand how they feel but it is no excuses for the behavior. Let's try to get it right between our ears before we engage the consumer. I think I am going to go and have some fun. Don Gurney Century 21 Don Gurney Great video Jim, I think I will share it with my agents. I have been in sales most of my life with 30 years in the real estate business. What’s interesting to me is most agents exclude themselves mentally from a process that has been around for centuries. People want to and need to feel important. We should respond to that , embrace that and commit ourselves to that end. It appears to me throughout most industries people just don’t care, are rude and pretty much have an attitude of “get up the road”. In our industry today with the constant barrage of negatively from the press I can understand how they feel but it is no excuses for the behavior. Let’s try to get it right between our ears before we engage the consumer. I think I am going to go and have some fun.

Don Gurney
Century 21 Don Gurney

]]> By: Jeff Gingerich http://www.matthewferrara.com/rssfeed/points-of-perception/comment-page-1/#comment-4873 Jeff Gingerich Thu, 28 May 2009 15:38:01 +0000 http://www.matthewferrara.com/?p=2032#comment-4873 Great post Matthew. Are you familiar with Julie Garton-Good and the fee-for-service concept for buyers and sellers? http://www.juliegarton-good.com/ Do you think the average consumer will ever truly embrace this or is it too complicated? Great post Matthew. Are you familiar with Julie Garton-Good and the fee-for-service concept for buyers and sellers? http://www.juliegarton-good.com/
Do you think the average consumer will ever truly embrace this or is it too complicated?

]]> By: Matthew Ferrara http://www.matthewferrara.com/rssfeed/points-of-perception/comment-page-1/#comment-4871 Matthew Ferrara Thu, 28 May 2009 13:00:36 +0000 http://www.matthewferrara.com/?p=2032#comment-4871 Henry: What you say is right - we have to deal with the facts. And the facts definitely include the consumer's increasing distaste for the way real estate is "conducted" these days. I think that's part of reinventing yourself - doing things in a way that the consumer would prefer. And have fun. As for First Class seats being comped: That might be true, but it's still a fact that consumers will fight/pay/plead for those seats because they are horrified at the prospect of being stuck in the back to experience the "usual" way airline travel is conducted. They definitely don't think it's FUN to be in the back of the plane.... and that's something we should be concerned about. Henry:
What you say is right – we have to deal with the facts. And the facts definitely include the consumer’s increasing distaste for the way real estate is “conducted” these days.
I think that’s part of reinventing yourself – doing things in a way that the consumer would prefer. And have fun.

As for First Class seats being comped: That might be true, but it’s still a fact that consumers will fight/pay/plead for those seats because they are horrified at the prospect of being stuck in the back to experience the “usual” way airline travel is conducted. They definitely don’t think it’s FUN to be in the back of the plane…. and that’s something we should be concerned about.

]]> By: Henry Valati http://www.matthewferrara.com/rssfeed/points-of-perception/comment-page-1/#comment-4867 Henry Valati Thu, 28 May 2009 00:56:46 +0000 http://www.matthewferrara.com/?p=2032#comment-4867 If only it was so simple. The truth of the matter is unemployment is high and corporate relocation is almost non-existent. Consumers still want to own real estate but many are unsure of the stability of their employment. This is reality. You can perceive unemployment any way you desire. Lack of income you cannot. You can spin the market anyway you want as well. The facts are the facts. You have to deal with the downturn in the market just as you deal with the downturn in consumer demand. You have to re-invent yourself, separate youself from the competition with knowledge and service and most importantly, stay positive. By the way, 75% of First Class Airline seats are comped out to frequent flyers. If only it was so simple. The truth of the matter is unemployment is high and corporate relocation is almost non-existent. Consumers still want to own real estate but many are unsure of the stability of their employment. This is reality. You can perceive unemployment any way you desire. Lack of income you cannot.

You can spin the market anyway you want as well. The facts are the facts. You have to deal with the downturn in the market just as you deal with the downturn in consumer demand. You have to re-invent yourself, separate youself from the competition with knowledge and service and most importantly, stay positive.

By the way, 75% of First Class Airline seats are comped out to frequent flyers.

]]> By: Jim Flanagan http://www.matthewferrara.com/rssfeed/points-of-perception/comment-page-1/#comment-4864 Jim Flanagan Wed, 27 May 2009 21:04:24 +0000 http://www.matthewferrara.com/?p=2032#comment-4864 Matthew: Once more, I couldn't agree with you more! So much so, that you inspired me to create a video: http://www.youtube.com/watch?v=Q0xE1C9UPJ0 Enjoy, Jim Matthew:

Once more, I couldn’t agree with you more! So much so, that you inspired me to create a video:

http://www.youtube.com/watch?v=Q0xE1C9UPJ0

Enjoy,

Jim

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