Matthew Ferrara, Philosopher

Forget about CRM; Worry about R

Matthew Ferrara discusses his super-simple approach to customer relationship management, including why so much CRM software fails to deliver results.

  • What a neat concept. Focus on the relationships, help solve problems and have fun along the way.

    Love the podcasts because it feels like we’re just “hanging out” and chatting and as usually, you’re doing more of the talking. 🙂
    Keep bring the great ideas and inspiration.

  • Thanks!
    I really enjoy doing the podcasts, too, and they’re so easy from the road, I may start doing them much more than writing or videos!
    I appreciate your comments (and I’ll keep this one brief! LOL)
    – MF