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The Work Leaders Must Do from Matthew Ferrara on Vimeo.

Great leaders know that making decisions underpins change and momentum in the marketplace. To release the potential of their organization, leaders eliminate uncertainty by taking unequivocal stands on tough issues, helping others – from customers to employees – align their actions towards a common goal. Defining a clear position also attracts top talent to your organization or cause, turning leadership decisions into competitive assets.

[tweetthis]Leaders eliminate uncertainty by taking unequivocal stands on tough issues[/tweetthis]