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Matthew Ferrara, Philosopher

Leaders Take a Stand

Great leaders know that making decisions underpins change and momentum in the marketplace. To release the potential of their organization, leaders eliminate uncertainty by taking unequivocal stands on tough issues, helping others – from customers to employees – align their actions towards a common goal. Defining a clear position also attracts top talent to your organization or cause, turning leadership decisions into competitive assets.

  • And that is exactly why one of my favorite song lyrics ever is…”If you choose not to decide, you still have made a choice.” Geddy Lee, Rush “Freewill”

  • Ha! I know it well, Sean. And how true it is.