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If you haven’t put video in the center of your marketing strategy yet, this video will definitely motivate you. It’s a perfect example of what happens when you try new ways to capture the consumer’s attention. Enjoy!

Nothing brings us more joy – or makes us more proud – than seeing our clients try a new idea we suggested, and hit a home run. That’s what you’ll see in this video by Coldwell Banker San Juan Islands Real Estate. They recently attended our workshop where we challenged attendees to position video at the center of their future marketing strategy, because consumers are watching internet video at explosive rates.

So this group went back, picked up a camera and shot this:

Let’s make a quick list of why this video is a winnner:

  • It’s not over produced; it’s lightly scripted, rehearsed just enough to be good but not stuffy; and it’s edited simply, without undue special effects or music.
  • You can relate to it: the people in it talk to you, look at you, and smile.
  • It uses humor! Clearly this was inspired by the Old Spice Guy commercial we use as an example of how-to-engage-viewers in class.
  • You don’t feel like it’s an advertisement; more of a story, with some anticipation of “what will they do next” that keeps your attention for more than three minutes.

Perhaps best of all, however, is what the video did behind the scenes. We all know that real estate has been through some tough times; many agents, managers and leaders have struggled to maintain their careers, let alone their morale. So when Merri Ann Simonson, the Managing Broker, sent me an email with the link to the video, it was wonderful to read how the video project had brought her agents together, sparked their creativity and boosted morale.

As she wrote, “I would recommend the experience to other brokerage firms.  Please feel free to share my comments as the team building was an unexpected but great result.”

So, take Merri Ann’s advice: Get out the camera; get creative; and get your company back in the game! Congratulations to Coldwell Banker San Juan Islands for taking a new idea and discovering not only how video will be great for consumers, but great for their company as well.

So, what’s your video success story? Post it in the comments so we can enjoy your success, too!