According to the latest research, 95% of buyers who purchased a home in 2008 used social networking  every day, but only 35% of REALTORS did. What’s more, more than 60% of REALTORS who did use social networking were “highly dissatisfied” with it because “it didn’t send them leads.” If you’re not using social networking – or you’re not sure what you should be doing with it – then Secrets of Social Networking is the right program for you!

Unlike other social media courses, this program isn’t about “what to click” but why to connect with consumers online. Discover how to use  social networking for target-prospecting. Leverage opportunities to influence your sphere of influence. And finally create a customer-for-life experience that focuses on relationship management, not advertising listings.

Secrets of Social networkign focuses on how to maximize the sales aspects of social networks, including:

• Key research that makes  social networking the ideal prospecting tool for modern customers
• The most important social networks to focus your efforts – and which to avoid
• How to develop a compelling online presence without advertising a single listing
• Daily activities that monitor and engage your sphere of influence
• Mobile wireless tools that extend social networking
• The do’s and don’t’s of successful social networking
• Learning to “listen” to consumers online – to be at the right place at the right time

Secrets of Social Networking can help agents, managers and staff unlock the relationship-building, marketing and leads management elements of social networks. Even if you have built your profiles online, our workshop helps you move from “updating what you’re doing” to integrating social media into a comprehensive sales and relationship management strategy for modern real estate sales.