Five Myths of Leads Management
Fact: More than 80% of internet leads are simply thrown away.
Fact: The National Association of REALTORS surveys show that the average company converts less than 5% of their web leads.
Fact: It’s not the consumer’s fault.
Contrary to popular belief, most REALTORS don’t need “more” leads from the internet. Rather, they need to convert a higher percentage of the leads they already generate. Yet it’s convenient and easy to say “web leads are bad” or “customer are just looking for free information” when the real problem lies somewhere else: an inadequate incubation strategy, lack of prospecting stamina and absence of oversight.
Trust us. We know.
Nobody knows more about leads management – online and offline – than Matthew Ferrara & Company. We have developed and deployed more than 1000 companies using state-of-the-art leads management technology. We have written the book on tracking, incubating and monitoring leads by management. We’ve analyzed hundreds of thousands of leads and tracked the performance of thousands of agents. We have seen great successes. And frustrating failures.
And we know five things every broker needs to know about internet leads. We call them The Five Myths of Leads Management.
What if we could:
- Prove you don’t need “more” leads
- Help you identify the sources of your new business
- Develop a smart marketing plan for online and off-line prospecting
- Identify agent sales-skill needs and pinpoint training
- Reposition your management to maximize existing lead volume
- Develop a coaching plan for agents and managers
- Redesign your recruiting plan based upon lead conversion metrics
- Start generating substantial closed deals from your internet leads
We do it every day for our clients. We can do it for you. In fact, we are so confident we can help you, we’ll send you our complete white paper The Five Myths of Leads Management containing every Myth. Read it. And when you find yourself nodding in agreement, we’ll show you how to put it into action. Just send us an email.
Before it’s too late.
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