Wednesday, March 17th, 2010

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The Ultimate Technology Certification Course (UTC)

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“I took the UTC course and it was the best day I have spent listening to a real estate speaker. I would go again in a heart beat. I learned so much and would truly like the opportunity to take another one of Matthew’s classes! “- D. Zepp, Maryland

** NOW AVAILABLE in FULL and HALF DAY FORMATS, and Webinar hybrid delivery!

The Ultimate Technology Certification Course teaches agents and brokers to integrate technology into every aspect of their sales and marketing strategies. Issued exclusively by Matthew Ferrara & Company, this certification is based upon thousands of real-life success events by agents nationwide who put the power of laptops, digital cameras, social networks and wireless tools to work every day to list and sell more homes.
All new for 2010, the UTC Course is a full day program covering:
  • The Modern Consumer: Based upon the buying and selling habits of modern consumers, agents learn to maximize business technology, that targets consumers’ expectations and preferences.
  • Direct Prospecting Online: Agents learn to find and communicate with prospects online. No more waiting around for consumers to find your website. We target rich sources of  sellers, buyers and referrals without running ads or even building a website.
  • Social Networking 101: Most agents hate databases – and so do we! Thank goodness for social networking, because it’s the best way to organize your sphere of influence – and even easier to prospect to them. Focus on prospecting and follow up, rather than databases, with this Facebook and LinkedIn primer.
  • Press the Word: Good bye e-newsletters, hello blogging! Maximize your message with multimedia, and eliminate the delivery, mail-merge and spam issues associated with e-marketing. Learn to blog in minutes a day – but spread the word to thousands with one click.
  • Today’s Tech Tools: identify the latest laptop, digital camera, email and instant messaging tools that keep you competitive in a rapidly changing tech-tool world.
  • Go Video: Consumers want to see video. Yet most virtual tours are dizzying fish-eye-distorted events. And silent. UTC students learn how to create interactive, multimedia web commercials for their listings using simple video tools and YouTube (of course).
  • Wireless Communications: Generation X and Y don’t talk on their cell phones – and neither UTC graduates. Master text messaging, instant messaging and Twitter, then go multimedia with streaming video, all from the latest smartphones.
  • Catch the Wave: UTC students also get an exclusive session on how to be prepared for the next generation of communication and collaboration – Google Wave.

The all-day certification includes a comprehensive, 75-page workbook featuring exercises, checklists, reference guides and advanced techniques  - plus an appendix of  ”how-to” activities for maximizing your laptop, camera and other tools.

* Special offer: All UTC students qualify for a 50% discount off of Real Estate Brainchain video learning membership, featuring hundreds of real estate video learning lessons available online.

To learn more about the Ultimate Technology Certification call 1-800-253-2350 or email us.

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