Tuesday, March 16th, 2010

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Integrity Selling

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Integrity Selling® is an ongoing, needs-focused sales curriculum designed to help organizations recruit and develop more professional sales teams, strengthen client relationships, and decrease the high cost of turnover.

The Integrity Selling curriculum elements:

  • Needs-focused selling system — AID,Inc®.
  • Simple Behavior Styles language
  • Eight-week structured follow-up Course
  • Self-leveling, self-customizing curriculum
  • Learning dynamics that impact attitudes and skills
  • Ongoing managers’ coaching
  • 16 reinforcement sessions
  • e-learning delivery alternative

Congruence of Knowledge, Skills and Values

Sales success requires more than knowledge. It also involves attitudes, values, and beliefs. Integrity Selling helps people evaluate these dimensions and identify the gaps that cause conflict, stress, and/or stifled productivity. When each of these dimensions are in congruence, achievement drive is released and salespeople are freed to reach their unlimited sales potential.

Six-Step Selling System®One of the most powerful components of Integrity Selling is the AID,Inc. Sales System. The easily remembered system is made up of six steps:

Approach | gaining trust and rapport with prospects.
Interview | identifying and understanding needs.
Demonstrate | showing how needs can be fulfilled.
Val – I – date | proving claims and establishing trust.
Negotiate | removing roadblocks that keep people from buying.
Close | completing a stress free, ethical final action which leads to a buying decision.

Statement of Values and Ethics

  • » Selling is a mutual exchange of value.
  • » Selling isn’t something you do to people; it’s something you do for and with them.
  • » Developing trust and rapport precedes any selling activity.
  • » Understanding people’s wants or needs must always precede attempts to sell.
  • » Selling techniques give way to values-driven principles.
  • » Truth, respect, and honesty provide the basis for long-term selling success.
  • » Ethics and values contribute more to sales success than do techniques or strategies.
  • » Selling pressure is never exerted by the salesperson. It’s exerted only by customers when they perceive they want or need the item being recommended.
  • » Negotiation is never manipulation. It’s always a strategy to work out problems-when customers want to work out the problems.
  • » Closing is a victory for both the salesperson and the customer.

Integrity Selling® Timeline

In partnership with Success Coach Systems, the Integrity Selling process has been customized for real estate delivery. The facilitator will receive additional materials for real estate sales associates. This makes for an even more exciting and rewarding experience. We are currently working with some of the largest real estate organizations in America and exceeding all expectations.

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