Our seminars prepare you to maximize the marketplace combining the latest consumer research, proven business techniques, your existing technology. Our sensible, no-sales-pitch approach delivers fresh ideas and skill-development in a fun-filled format that creates the opportunity for change. With both continuing education (CE) approved programs and cutting-edge workshops for market leaders, Matthew Ferrara & Company’s educational programs have earned a reputation for “raising the bar” for what to expect from real estate education nationwide.

Keynote Seminars - unlock ideas and energy at conventions and retreats

• Real Estate, the Next Generation
  Stop the madness and prepare for the modern real estate market with this fact-filled, hard-hitting keynote session that prepares brokers for the Gen X and Gen Y revolution!

• What would Peter Say?
  Join Matthew as he imagines a conversation with legendary management guru Peter Drucker – and find out how the master’s insights would apply to the real estate industry’s challenges today and for the future!

• Transforming Modern Brokerage
  Today’s global leaders learn how to create, sustain and manage performance environments at their sales organizations. Learn how to achieve your company’s mission and deliver on its vision of the future by implementing the key strategies of performance management. Keynote and workshop format for leaders, managers and business consultants available.

Technology Workshops – the latest tools to modernize sales and marketing

• The Ultimate Technology Certification Course (UTC)
  Use the tools you already have to unleash your productivity with our specialist Certification for advanced technology success. A full-day of advanced technology strategies and techniques to help real estate salespeople grow their careers.

• The Secrets of Social Networking
  Discover how the modern customer uses social networking to explore real estate. Create a plan to tap into the “sphere of influence” marketing opportunities of social networks, generate referrals, new repeat customers and perhaps best of all – Customers for Life!

• Millennium Marketing
  Use the latest marketing technologies to find prospects, connect with your sphere of influence, create multimedia marketing and reach into the wireless world. Develop an active prospecting plan that uses the latest websites, interactive technologies and cutting-edge tools to revolutionize your marketing performance today.

• Millennium Tech Tools
  The ultimate gadget course, this program helps agents and brokers maintain their competitive advantages with the hottest hardware, software and marketing websites for real estate. Discover which of the coolest tech tools can help your company outperform the competition and capture customers with high-tech, high-touch results.

Sales and Marketing Courses – helping the next generation grow their careers

• Certified Home Marketing Specialist (CHMS)
  In a seller’s market, staging can sell a house on the first day it’s listed. In a buyer’s market, it can sell a house in a matter of days — not months. Staging is an absolute must, for every house, in every price range, in every market.

• Integrity Selling
  Integrity Selling® is an ongoing, needs-focused sales curriculum designed to help organizations recruit and develop more professional sales teams, strengthen client relationships, and decrease the high cost of turnover.

• The One Buttock Presentation
  Looking to give the perfect presentation? The world has changed and it takes much more than a fancy binder and a bunch of pages to deliver an incredible presentation. This class will prepare you with every tool necessary to develop and demonstrate the greatest presentation possible: everything from the effect of your own self-esteem, to outstanding preparation, identifying Seller needs, designing the most relevant content, and delivery in the flow state.

• Negotiating MUSTS for the great agent
  Looking to create a significant difference between you and every other agent on the planet? Distinguish yourself through your ability to negotiate to help your client achieve their goals. To be effective, every agent needs a system for handling the negotiating process. This class will help develop your negotiating edge, become more persuasive and create the win/win.

• Price to Sell in Any Market
  If you want to survive in the real estate business you must develop the skills of proper pricing. There is a simple solution to listings that don’t sell – price. Learn to obtain and communicate statistics, conduct absorption rates, and explain the Market Analysis so that any Seller can make the best decision. Separate the marketing presentation from the pricing presentation and uncover the pivotal difference between having a property IN the market as opposed to ON the market.

Coaching Courses – releasing your organizations inner talents through mentoring

• Performance Consulting
  Real Estate Business Consultants can use our proven Seven Step Consulting Process to target performance goals for their brokers and clients. Using a repeatable, consistently managed process is the difference between simply maintaining relationships and mentoring brokerages to higher levels of performance. A must-develop skill set for real estate field staff at franchises and professional associations.

• Integrity Coaching
  Years of experience have taught us that people who possess these core traits tend to succeed in any market, and at whatever they undertake. We have also observed that, unless these four success factors are developed within people, they will not increase performance for any sustained length of time. Integrity Coaching is a powerful process for developing these four core traits in people.