Web Strategies

What makes for a successful web strategy? Well, it’s not just a website, that’s for sure. There are tons of real estate websites online and most of them are not very successful. Ever wonder why?

Most sites fail because most real estate websites:

Fail to engage consumers (no, having inventory does not make it consumer friendly!)
Feature overly complicated searches (do you know that Baby Boomers hate search boxes?)
Have poor data (like listings with no photos and agent pages with no information about them)
Fail to educate (a few paragraphs about selling or buying doesn’t really help anyone)
Rarely respond to consumers in real-time (getting back to an email in 2 days isn’t fast)

Think about Generation X and Y. They search for property, not agents. They want dozens of photos (there are at least 7 photos per pair of shoes on Zappos.com) and they want to see real videos (ever hear of YouTube?). Gen X expects to get an email in an hour; Gen Y wants to talk to you by IM, not email or phone.

If your web strategy isn’t hitting these consumer-driven benchmarks, then you’re still focused on having a website, not a web strategy.

And let’s not mention: SEO, PPC, Banner and network advertising. Blogs. Podcasts, Co-browsing. And leads management.

This is NOT an effective way to market listings on REALTOR.COM

Modern online e-commerce is about consumer first, vendor second. Every element of the process - from attracting consumers to engaging them to responding and interacting with them - has to be about them. That’s what a web strategy is all about. Every department: marketing, sales, content, management working together through the web with the consumer.

Find out how to make the web work better for your company (and your customers) by calling 1-800-253-2350 or email us today.

Web Strategies

What We Do

Blogs

UTC