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Leads Management Services


Nobody has help real estate brokers deploy, train and manage leads management systems more than us. In the last four years, our company has launched leads management systems for more than 1000 brokerages worldwide and 100,000 agents. We understand every element of implementing a leads management strategy, rolling out leads technology and educating users to maximize the online business.

Yet most companies continue to struggle with leads management - before and after they implement new systems. Sometimes its because the new systems are solving the “wrong” problems. Other times its because the systems are agent-centric and don’t account for the consumer or involve the manager. In fact, too many leads management systems don’t lead to an increase in online business because they are focused on the wrong problems.

We know that:

  • Most brokerages don’t need any more leads. They need to do a better job with the leads they already have.
  • Most agent don’t know how to capture online business because they don’t understand who the online consumer is, how they wish to be served and how long it takes to create an online relationship.
  • Most managers are totally oblivious to what’s happening with their existing leads today. They hand them out to agents and just “hope for the best.” Too bad nobody is rich enough to sustain this kind of strategy!
  • Marketing departments aren’t using leads data to make better decisions about which media generate better leads (higher quality consumers ripe for conversion) and continue to “do what we’ve always done” instead.
  • Brokers are simply throwing money away every time they accept an agent’s judgment that the lead is “dead” (because the consumer won’t call the agent back!)

Our Leads Management Services are very unique. Not all companies can work with our approach.

  • If your company is independently wealthy and can afford to just throw away online leads, then you don’t need us.
  • If your managers aren’t interested in coaching agents based upon actual data about their approach to online leads, you don’t need us.
  • If your marketing department is committed to redesigning your website to attract more consumers your agents will just ignore, you don’t need us.
  • If your agents still won’t buy a Blackberry because they believe the “consumer will call us if they are serious,” you don’t need us.

If, on the other hand, you’re not making enough money online and pouring good-money-after-bad into marketing schemes that generate leads that your agents can’t close, then you need us.

There is a solution to converting more online business and improving the effectiveness of your sales team when they work with the internet consumer. Here’s the hint: Which word is the most important in the phrase leads management?

If you figure that out, you’re ready to call us.


PS: For your enjoyment, check out our white paper, “The Five Myths of Leads Management.” But be warned: The contents of the white paper contain facts and observations that cannot be “wished” away.