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Course: Website Maximization Strategies

Description:
If your site is stuck in the web, it's time to break free with a variety of methods for enhancing your online effectiveness. From simple tweaks to complete revisions, discover how your site can take advantage of the latest technologies for attracting, capturing and converting online prospects. This course is not for the faint of heart: we attack common web site problems, look at site faux-pas and identify how web sites commonly repel rather than attract consumer loyalty and trust.

Topics covered:
  • » Establishing Success: What is your Site Supposed to Do?
  • » The Five Most Common Mistakes Web Sites Make
  • » Evolution: Growing Away from Basic MLS tools
  • » Integration: Designing a Web Site that Works with other Company tools
  • » Maximization: Web site and domain naming techniques that create network marketing effects with agents, vendors and corporate staff
  • » Tracking: Measuring Success, Monitoring Trends
  • » Trust: Techniques for establishing and maintaining consumer trust
  • » Push and Pull: Designing Sites that find consumers, not wait to be found by consumers
  • » Wireless: Is your site ready for the non-PC internet revolution?
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