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Mastering Real Estate - Corporations and Franchisors


What is a real estate franchisor’s job? We think there are two:

- Expand its number of affiliated franchisees
- Provide leadership to its existing franchisees

Everything else must fall under one of these two categories.

The market challenges facing real estate franchisees today are different than twenty years ago. No longer will a “nice logo and national television advertising” do the trick. That’s why - of the two jobs - we think your level of delivering leadership needs to evolve.

Most real estate franchisors think providing leadership means providing “stuff.” Technology tools, marketing pieces, training classes and recruiting tools aren’t leadership. They are useful resources; but they will remain “only” resources if you don’t help your franchisees turn them into production.

Leadership means teaching brokers how to be brokers. Showing them how to develop a local enterprise that organizes people and resources - and turns them into production. Improving their managerial knowledge and skill so they can manage their businesses, not manage “transactions.” As a franchisor, your only competitive advantage in the marketplace is the productivity of your existing franchisees, which means the productivity of your brokers, managers and owners. Helping them manage their business, manage their managers and manage their salespeople is the only distinctive opportunity you have to beat the competition. Because everyone else can have the same “stuff” as you do.

Managing your affiliates. That’s your job.

Teaching you how to do it is ours.

To learn how to realign, energize and mission-focus your corporation to its most important job in a modern, consumer-driven marketplace, contact us and start a conversation. With twenty years of helping companies maximize their existing “stuff” by repositioning it to focus on the job of developing broker-led outcomes, we can help your organization finally “solve” the problem of why your brokers aren’t more successful.

By teaching you how to manage them.

Our clients include:

  • Realogy Corporation
  • Coldwell Banker Real Estate
  • Century 21 Real Estate
  • ERA Real Estate
  • NRT LLC - Coldwell Banker Residential Brokerage
  • Sotheby’s International Real Estate
  • Long and Foster Real Estate
  • Many REALTOR Associations across America
  • Womens’ Council of REALTORS (WCR)
  • Council of Residential Brokers (CRB)
  • Leading Real Estate Companies of the World

Find out how our company can help your real estate corporation change its mind, its habits and its market performance by contacting us today.