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Mastering Real Estate - Associations


Here’s the most important question facing REALTOR Associations today:

Where are you leading your members?

A lot has changed in the real estate industry since the REALTOR Association was invented. Today, many of the roles the Association has “traditionally played” are being offered by other players in the marketplace. Vendors. Brokers. New Parties. It’s enough to make any Association wonder how it can bring value to its members.

That’s where we can help. While we know a lot about your REALTOR “member” we know even more about the member’s “clients.” And that’s the secret to leading your members: Knowing where to take them so they’ll be ready to do business with their clients.

Today’s clients are faster, smarter, more tech-savvy and value conscious than ever. They demand entirely new standards of performance from REALTORS - and your Association can play a key role in developing those skills in your members. Remember, your members like the pin; and they enjoy the holiday party. But what they really want from their Association is leadership and professional development.

Modern Associations need to bring their members - sometimes kicking and screaming - into a whole new consumer-centric real estate world.

That means new tools, new skills and new support services that help their members join that world ready to be successful. Being relevant means delivering:

  • Real Estate seminars and workshops on modern sales, prospecting, internet marketing, staging and transaction management. Certifications that mean something - like hard work, homework and skill development.
  • Member Services like TECH HOTLINE support, online webinars and TECH TAB website content to help your members learn new ideas and get support while they practice implementing them.
  • Communications and marketing tools, like a social-networking website, interactive blog, podcasting, video library, e-newsletter and instant messaging tools that connect members with your Association resources on demand.
  • Keynote seminars for your annual conference, that help your members see the future before they end up in the past.
  • Leadership training and consulting, to help break the cycle of simply “reviving” the services of the past and develop a whole new series of services of the future.