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Five Myths of Leads Management


Contrary to popular belief, most REALTORS don’t generate a lot of business from their website - not enough, at least, to have completely abandoned other non-performing activities like postcard mailings and newspaper classifieds. The reason, of course, is that it’s the consumer’s fault. They are “just looking” or they “won’t get back to me” or some other such anecdotal research. The solution, then, is to get brokers to redesign their websites, triple their spending on keywords and pay-per-click and even pay third parties to “generate” leads for them.

Rubbish!

Nobody knows more about leads management - online and offline - than Matthew Ferrara & Company. In the last four years, our company has deployed more than 1000 companies using state-of-the-art leads management, tracking, incubating and reporting technology worldwide. We’ve analyzed hundreds of thousands of leads and tracked the performance of thousands of agents. We have seen great successes -and frustrating failures - and we know five things every broker needs to know about internet leads.

That’s why we wrote The Five Myths of Leads Management.

We can show you how to:

  • Prove to yourself that you don’t need “more” leads - you need to convert more of the ones you are already generating
  • Benchmark the true source of business and measure its value
  • Adjust your marketing plan to take advantage of the real opportunities online and off-line
  • Identify soft-skill deficiencies in agents, staff, relocation and management that are undermining every dollar you spend in lead generation with more than two dollars of “anti-performance”
  • Reposition the only valid solution to the problem - management, not technology - to maximize the website, leads management, marketing and sales systems you already have in place
  • Develop a meaningful coaching plan for agents, then provide managers with the information they need to tailor a program to maximize each agent’s performance
  • Completely redesign your recruiting plan as a result of your leads management data - and finally implement a coaching program (or de-cruiting plan) based upon measurable metrics
  • Confidently decline third-party lead “generators” and other online marketing “schemes” that only create “noise” in your business strategy
  • Oh, and yes: Start truly generating substantial closed deals from your internet leads.

The Five Myths of Leads Management is only for brokers who are tired of throwing away their money in the “next new thing” on the internet, flushing cash down the print-marketing drain and losing business because of the simplest skill problems. And while we certainly look at the technology side of the problem, we’ll just tell you right now: The Five Myths won’t be solved by some “killer application” or cool new tool. It’s going to take hard work, honesty and serious decisions. But if you’re reading this page, you already know that nothing else will solve the problem.

Best of all, we’ll let you show yourself all of the data you need to make sound decisions in marketing, training, coaching - and technology - to maximize your leads management strategy to create solid returns on your internet investment. You’ll see agent productivity soar, retention problems melt away and marketing budgets become laser-focused on the next generation of real estate business: customer-focused business online.

Would you like all of the secrets? Ok, no problem! Just email us (with your full contact details, please) and we’ll even send you the complete white paper Five Myths of Leads Management. It contains every secret to the Five Myths - the whole answer. We don’t mind giving it away, because we know that information alone won’t change your performance. So read it - and when you find yourself nodding furiously in agreement, email us or call 800-253-2350 and we’ll show you how to put it into action.

Before it’s too late.